“Whether you're serving six ounces of liquid per bottle or 12 ounces of liquid per bottle or later, 64 ounces of liquid per bottle.”
So the amount of liquid in the bottle, like you said, Ben, is approximately free. Whether you're serving six ounces of liquid per bottle or 12 ounces of liquid per bottle or later, 64 ounces of liquid per bottle. Yep. Not gonna impact your margins that much. And, hey. Oh, by the way, there's a lot of existing 12 ounce beer bottles out there that we can buy up super cheap and put our Pepsi in. Pepsi starts selling 12 ounce bottles also for a nickel. Their cost structure just declined because they can get the recycled beer bottles.
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