AI gives you 100x leverage to generate personalized experiences at scale
“You might have tested if you ran AB test or experimented with some images as you were trying to promote the product.”
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You might have tested if you ran AB test or experimented with some images as you were trying to promote the product. Now you can generate 100 x, 1,000 x, of a similar experience. It's very personalized so that the, a personalized example or personalized offer to undress would be different than the one to me, than the one to Jeff. Yep. I think that's where AI gives you this 100 x lever. So the principle is the same. Launch as many small, bold bets with an, outlier in mind so that the one that would generate 10 x and 100 x return.
About this clip
Alex Dang explains how AI transforms traditional A/B testing by enabling companies to generate hundreds or thousands of personalized experiences instead of just a few variants. He advocates for launching many small, bold bets with AI to find the outliers that can deliver 10x or 100x returns.
Why this clip
Provides a concrete, actionable framework for how companies can leverage AI to dramatically scale their experimentation and personalization efforts.
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Alex Dang
1 appearance · 6 clips
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