I think there's almost like a fallacy of, you know, I get immediate scalability through a relationship, through a chain account, but that's a really dangerous place to live in because you really do need to be resourcing it almost to the same degree that you would be anyways if you're going independent.
“Like, except you're one person and and you're just taking one sales call at headquarters.”
Right? Like, except you're one person and and you're just taking one sales call at headquarters. It's not enough. So you so, I think there's almost like a fallacy of, you know, I get immediate scalability through a relationship, through a chain account, but that's a really dangerous place to live in because you really do need to be resourcing it almost to the same degree that you would be anyways if you're going independent. And you're taking on a lot more risk and you're paying a lot more for it. Yeah. That's a great that's a great point. Because you have one customer, one buyer, whether it's, you know, Target or Walmart, that doesn't mean that then they're gonna kinda take care of it and that and that, of course, that you're gonna sell and and that is easier. You have to manage those stores like they're like they're actually independent. Absolutely.
Why this clip
Directly challenges the conventional wisdom that chain accounts = easy scale. Uses strong language ('fallacy', 'dangerous') and provides contrarian insight that big retail partnerships require just as much work as independent distribution.
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Alex Cantwell
1 appearance · 5 clips
What they said next
If you had, a render of a cool looking product, you were getting $2,000,000 to go launch it. Then there was, like, the twenty twenty two, twenty twenty three clap down where you were like, hey, we're doing $5,000,000 in sales. We're profitable. We're growing like crazy, and and VC investors were like, sorry.
40:49 - 16s · Consequences
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