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16 results for “personal branding”
...personal brand versus venture branding goes well. I hear the name Rampton multiple times a week. I hear the name abstract once a month. That's the difference between personal brand and venture capital firm brands. And it is people know who you are. F
1:14:41 / 1:16:32
from transcript1:14:41 – 1:16:32
...brand versus venture branding goes well. I hear the name Rampton multiple times a week. I hear the name abstract once a month. That's the difference between personal brand and venture capital firm brands. And it is people know who you are. Founders k
1:15:25 / 1:16:47
from transcript1:15:25 – 1:16:47
...personal brand. Like, you know, until category becomes a household name in this community, then it's mostly your personal brand that you need to leverage and your relevant experience or breadth of experiences that you can bring to the table. You know
24:49 / 25:54
from transcript24:49 – 25:54
...brand. You know, is James Pringle someone who will do what he said he's gonna do? Will he call back? Will he deliver on the commitments that he has done, etcetera? You know, I I think personal brand is really everything. But brand can't just be an em
20:14 / 21:16
from transcript20:14 – 21:16
...of the personal brand of the individual because you have to discern early on in that underwriting, were they getting the flow previously because of the name on the card, the firm name, or them individually. That's why the solo capitalist phenomenon h
38:51 / 40:02
from transcript38:51 – 40:02
...personal brand is much stronger than your firm brand right now. And it's because, you know, you tweak people, know you, you do podcast, you do all those things that people feel like they already know you. And so you bring a certain level of credibili
58:30 / 59:37
from transcript58:30 – 59:37
...branding, and Crandam has built a really strong brand in venture over these, you know, couple of decades. So we'd love to get your perspective on what does brand mean to you, what does making a good brand look like, and then the importance of brand a
19:26 / 20:37
from transcript19:26 – 20:37
...brand. Like, you know, until category becomes a household name in this community, then it's mostly your personal brand that you need to leverage and your relevant experience or breadth of experiences that you can bring to the table.
24:04 / 25:11
from transcript24:04 – 25:11
...a personal brand around yourself as a founder saying, oh, this is someone I'd like to work with. And I found that really powerful. All of my best hires have come because people have looked at my profile, understood what I stand for. Sometimes they've
15:39 / 16:52
from transcript15:39 – 16:52
...of their personality, They have social. They have friends. Who are they friends with? They have a point of view. They have clothes that they wear in a certain style. When you look at what makes a human's identity and defining that, that's the best wa
14:08 / 15:17
from transcript14:08 – 15:17
...personal brand as much as it might have been a little bit cringe at times, I don't love the term, has brought back so much to me and it's something that I think if you're a founder and you're sleeping on this, you're missing a really big opportunity.
47:15 / 48:22
from transcript47:15 – 48:22
And the tone and pushing it because people can be pushed. Right? You as a founder can, like, okay. Today, I'm gonna be extra energetic on this thing. And then, you know, that's gonna be my brand, you know, versus more like thoughtful and conservative
55:24 / 56:37
from transcript55:24 – 56:37
So you should, you know, take take an example. That example, I think, is a very powerful one. Like, just being the best at everything, which I think a lot of b to b marketing departments try to push, isn't gonna get you a lot of fans and followers. I
13:39 / 14:42
from transcript13:39 – 14:42
This is a very human thing, but people want their boss to be happy. Right? They they they wanna be okay with their boss, And so they're thinking about, I don't know if my boss would like this. You know? He's more conservative or she's more conservati
53:07 / 54:20
from transcript53:07 – 54:20
that it's boring, that it's completely inconsequential, forgettable, and everything. There's a balance between those two things. You know? I think I started off the the interview talking a little bit about our feline car company, and some people are
54:39 / 55:50
from transcript54:39 – 55:50
How do you think about when's the right time to do brand marketing? Ideally, you're doing it right from the start. If you're trying to build a massive company, you want people to join you for your mission. And now how that may look like over time may
41:14 / 42:16
from transcript41:14 – 42:16
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