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...market? So that's the question. The key thing there is if you have an established business, is the drivers of power in that extensible to that additional segment you're considering, whether it's geographic or customer or whatever. And because if it i
...expansion today? I think time zone is a big one. You do get leverage by hiring talent in different geographies at different price points. So remember LTVCAC, like, the other way you can influence that ratio is getting talent at a better price point i
...markets pull you in. It's not like, you know, you wake up one morning and you're like, all right, it's time to go international. So for example, in our case, in those days, we had signals with like partners in The UK who were doing great. We were get
...market level before you can start investing in all of the sexy things, you know, like AI solutions or or gaming or, you know, any any model that seems a no brainer. I think there's lots of pieces that you have to make sure in place for that to work a
A lot of it was similarly true for places like France and Italy and Spain, where I think almost every sales cycle I had in those countries started off with an in person meeting and mostly concluded with in person meetings as well with very, very litt
...or English speaking market. We feel that's a little bit more it's harder to go to a foreign country than the infrastructure level startups. So our way of, you know, our way of thinking is that we will help maybe find some opportunities in locally in
...in each of the major markets, and, we go from there.
...market is actually heavily bounded geographically, and so every new country, even new city, you go into is a complete new business and have to start from scratch. So that's just an example of getting a definitive answer or a confident answer about wh
...market. So we put someone in The UK, France, Germany. And just back to your question and say, identify your core markets and put someone in those regions. There's definitely markets in EMEA where they don't have to be as high priority or maybe they'r
...markets. Not exactly the same, but very and we we we saw an opportunity to to launch in Latin America. Obviously, there's the language and certain cultural similarities. So and there was, at that point, not too much competition. You know, we had, iFo
So if you think about it, the well traveled route a lot of people think about is where US companies wanna build in Europe, and you're kinda doing the European company building in the in The US, and you are the person that arrived, put the flag in the
...expansion? Well, it's hard. Yeah. It's hard because, you know, there's a lot of different things. Like you have to translate your culture, your playbook. You have to have leadership there that you trust. One of the big lessons I learned is you want t
...markets like The Middle East, but leverage off of that lower cost labor environment to grow, you know, your local team, build out the product, and then expand into some of these other Middle East markets that are, higher revenue per customer generati
So you can tie that into, a lot of back end suppliers where order comes through, you port you forward it, and it's done. Yeah. But, man, if your US is growing that fast, I I think that's where your attention needs to be. I have to agree with that, Ch
...market. A lot of the market is global for all of our companies, and so helping our companies succeed and build up businesses globally. And we've been doing that from the beginning, and that's always an important thing. Two is investing. And look, we'
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