Topic
International Expansion
Taking your business global — strategies and pitfalls.
What the experts say
“Trader Joe's could work internationally in other geographies around the world just as effectively as competitors like Aldi, Costco, Walmart, and 7-Eleven have.”
Acquired · 2:50:14
“Trader Joe's will likely be worth at least 10 times its current value in the long term due to its massive international expansion potential.”
Acquired · 2:50:14
“Trader Joe's currently operates only in the United States, despite having no inherent reason why it couldn't succeed in other international markets like other major retailers.”
Acquired · 2:50:14
“The Southland Corporation franchised 7-Eleven to a Japanese supermarket chain in the seventies, which became so successful that 7-Eleven Japan bought out the parent company in the nineties.”
Acquired · 8:14
“7-Eleven Japan became so successful that it bought out the parent 7-Eleven company in the 1990s and now owns the entire corporation.”
Acquired · 8:14
“A US-based investor initially questioned Lightyear's value proposition but later understood it after recognizing the stark difference in transaction fee structures between the US and European markets.”
Riding Unicorns · 8:01
Related episodes
International expansion
core market has good economics. If your core market doesn't, then hold off. Like, you're not ready to go and go into a completely different region. I would also add, when you go international, you're going to get some signals, Harry, like the...
if you pick to go to those markets because of the again, the it's more there's more language and services oriented because you are touching the technical business problem. We are starting on application software. We're targeting targeting talking...
I ended up hiring a bunch of young dads who would show up at 4AM in Cambridge because they wanted to get home at 2PM to be with their kids. And we were like, let's validate that demand. So we were selling early in the morning from Cambridge calling...
growth wall as people refer to it in retrospect that we're hitting is use the product itself. And internationalization, there's even more to it than what you said. One, when you have the users themselves who are translating a product as you're...
In our world, and I still think it's true, is maybe ten years ago to do international, like, boy, it's a huge investment. I don't think it's that type of an investment today because you've got much more efficient go to market motions like PLG,...
a call center, contact center, or marketing agents, or there's a lot of video video or market video ads agents, etcetera, or even, like, GEO, like, generative engine optimizer or optimization agents for enterprises to boost your brand and your...
That means that going into China, somehow their strength would be transferable into that effort, and they could be successful. And Netflix thinking about going international, thinking that if they started streaming in Korea, that that would make a...
like, all the consulting companies, like, the the x Accenture's of the world, the McKinsey of the world, are activating and trying to build customized solutions and agents for each of the larger enterprises. So it's quite easy to kind of pick the...
You know that can't be right. You've gotta arm your advocate. So think about how you can take 10% of the at least 10% of the hard and soft cost you're putting into marketing this year to arm your advocates. Okay. Very last one. This is more just a...
different words to Spanish speakers and say, okay. Is this the right word for Spanish or not? Hey. Can you translate this and crowdsource it and double check it with everyone? And that way, you can not just translate five or 10 of the top languages...
when it comes to going international? I know it's broad, but I didn't wanna corny. Yeah. I think the one that I would always keep in mind is, like, international is a huge opportunity for any company. If you look at the S and P 500, which is the 500...
That was very interesting. Adi discussed the international growth with one of their board members, Alfred Lin of Sequoia. I remember his thought of, look, there are great companies that are not global. There are great companies that are global....
and also, the founders can also talk to other founders who has, I mean, few things before or failed Yep. Before. I mean, we're taking we're learning lessons. As I've as I've mentioned, you know, there's a lot of cultural barrier, you know Yeah. And...
And also we manufactured in in Korea, by the way, at the time. I think in consumer market, it's kind of more, global and universal. Yeah. So but you have to you have to be you have to find the, like, the Elon Musk of the world who understand the...
what are some of the challenges that you found or, you know, what businesses tend to be the most successful at succeeding at cross border? Yeah. I think the in terms of the you're talking about the succeeding criterias? Yeah. Like, I I'm just...
and Portugal. So we were born in Southern Europe. A lot of similarities between the markets. Not exactly the same, but very and we we we saw an opportunity to to launch in Latin America. Obviously, there's the language and certain cultural...
I think what you're getting to is like the economics are hard when you are in that ACV and that is true, but as we added more products, as retention got better, the reps could cross sell and upsell other products like rep PPR started to increase. So...
are the largest system integrators and resellers, in Korea, Japan. Yep. So such, collaborations, they can collaborate with our portfolios. It's very important for them. And in fact, they are helping LASTA data. They're helping another example is...
On the on the application side of the world, as that's, that's where we master the Cresta. We master also, like, some physical AI, physical intelligence applications in logistics space, in warehouse, etcetera, etcetera. So there's a bunch of, you...
physical rails to make digital work as well. A lot of b to b commerce platforms have had to build their own logistics networks and warehouse networks to be able to properly serve their customer base. You can't just build a a marketplace like you'd...
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