Searching...
17 results for “unique positioning”
Topic6 mentions across episodes
positioning
...twice. I love seven powers. And so, like, for me, it's like, you know Yeah. Incredibly exciting. But what is counter positioning, first? Counter positioning is where you take what someone else's, like, core messaging or core positioning in the market
45:43 / 46:50
from transcript45:43 – 46:50
...positioning against Brex is just genius marketing, which is So you said counter positioning twice. I love Seven Powers. And so, like, for me, it's like, you know Yeah. Incredibly exciting. But what is counter positioning, personally? Counter position
44:59 / 46:38
from transcript44:59 – 46:38
...positioning is where you take what someone else's, like, core messaging or core positioning in the market, and you take the exact opposite and you use that as your strength rather than your weakness. And so the example with Brex is Brex really stood
45:29 / 46:44
from transcript45:29 – 46:44
...vendor. Unique value that that competitor can bring to that customer that you just don't do. And then you've got one of those as well because your circle overlaps with theirs that doesn't overlap with the competitors. So what's your unique value wedg
31:59 / 33:23
from transcript31:59 – 33:23
...twice. I love seven powers. And so, like, for me, it's like, you know Yeah. Incredibly exciting. But what is counter positioning, first? Counter positioning is where you take what someone else's, like, core messaging or core positioning in the market
46:20 / 47:31
from transcript46:20 – 47:31
...positioning, it's clear that Superhuman is a premium tool for a premium market. And step three is develop your pricing. Now there are many many ways to develop pricing but one of the easiest ways, this will appeal to the business school guy in you, i
31:25 / 32:33
from transcript31:25 – 32:33
...positioning. Mhmm. And we ran through a a series of questions. I'm I'm a car guy, so a lot of my analogies have to do with cars. And so for example, we asked ourselves, are we the Ford of email? No. Not really. Are we the Mercedes of email? Not quite
29:10 / 30:18
from transcript29:10 – 30:18
“Why CVCs are uniquely positioned to solve automotive's biggest regulatory challenges”
these are really good examples of where having a CVC saying that, you know, yes. This is a problem. Yes. This is something that we really see. And, actually, we can help because we have a range of tec
29:19 / 29:54
market insight29:19 – 29:54
...Unique value that that competitor can bring to that customer that you just don't do. And then you've got one of those as well because your circle overlaps with theirs that doesn't overlap with the competitors. So what's your unique value wedge? And t
31:23 / 32:39
from transcript31:23 – 32:39
I will look at I look at a lot of packaging. Because your packaging is your billboard in retail. And so I'll look at, like, the dermatological section, and I look at what are the colors that they're using, what's gonna stand out, what are the claims
30:01 / 31:02
from transcript30:01 – 31:02
You're gonna score against your competitors. They're gonna create a scale and you're gonna say, okay. I'll just be honest. Let's be tough. Where do we really think we could stack up against the competitors on this differentiator we've chosen in great
32:57 / 34:06
from transcript32:57 – 34:06
...positioning the battle for your mind. And it struck me how the most well known brands have stood for one clear thing. Like, they have a clear position. And so in order for Superhuman to be memorable, I believed that we needed to occupy a clear positi
43:27 / 44:33
from transcript43:27 – 44:33
...and the counter positioning. And so you can come indeed with some unique knowledge or perspective or with a counter position that is hard, that's like the innovator's dilemma, hard for the incumbent to produce. I don't think you should focus on those
33:27 / 34:47
from transcript33:27 – 34:47
...And Superhuman is the best email tool on the market. We fortunately have the metrics to show this. One of the cool things about selling an email tool is you can compare the thirty days prior to using Superhuman to the thirty days after or the year be
1:05:58 / 1:07:02
from transcript1:05:58 – 1:07:02
...in your positioning and in your marketing because you're not gonna show a feature checklist chart that, you know, says you're better at everything than every competitor. But if you can drive home one or two things that your customers really care abou
43:19 / 44:48
from transcript43:19 – 44:48
...It's how their budgets work. It's how it's structured. Like it's per site, or it's per usage, or it's per seat, or it's per All of this stuff is part of what pricing is. And often even if it's the same price or the same product, depending on how that
45:39 / 46:48
from transcript45:39 – 46:48
Have a podcast?
Run your podcast through Clypt
Get ranked clips, hooks, and ready-to-post copy from your own episodes. Free to try.