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...at this point. In early stage sales, the most important thing is to find these outlier sellers who can sell without a massive brand, a demanding engine, and perfect product market fit. And you're trying to find those outlier humans. Do you think we,
...bring on a sales leader who kind of doubles the team and takes it from there. In those reps, do you want reps who've sold that size deal before or sold in that segment before? Yeah. Should have held the number at that ACV size for two to five years.
It's so much harder to operate at a company where you don't have a big logo that sells for you that carries for you. Has this person been successful in that kind of environment? Have they had to do their own pipeline generation? Or have they always r
...you on the remote preference. I get you in terms of needing to be with customers and I understand that. But I think you learn so much from hearing your friend who's also in sales have that message work really well, and you're like, God, I could use t
...sales teams with domain specific knowledge much sooner than we think? I think it depends upon your ICP, your ideal customer profile, and how fast you are expanding your sales force. So you have to, as a CRO, constantly look into the future of saying,
When we see pieces of ourselves in someone else, I think it's very tempting to become enamored with that and then to miss other gaps. And so if you've got in a hiring chain of command, you've got people that are quite different. One person that's sup
sales campaigns and structure and and distribution models, in my opinion. Final one before we do a quick fire. What do you think are the biggest mistakes founders or sales leaders make when they hire their sales teams? They rely too heavily on the sa
...in the sales process? On paper, it sounds wonderful. But to be like, Doug, I love our chat, so I'd love to meet the rest of your it it always feels kind of dehumanizing and that people will know that you're trying to do it. How do you create multiple
...salesperson, we would always have them do a demo. Run a, like, close to game condition sales call as possible. We used to do is we'd say, oh, pitches echo sign, sell us echo sign as a, like, prospective customer. And then I became, you know what? Loo
...so as a salesperson, you may engage with engineering product, your marketing counterparts, even some of the founding team. Can you talk about how to include these cross functional teams into a sales process? Yeah. I think especially in the beginning,
...sales process? And if so, how? I always think it's a hard one because it's like, Ben, can you introduce me to your wider team? Because you might not be here. You might get hit by a bus or leave. In which case, I want to close this deal. Yeah. And I t
...sales process? And if so, how? I always think it's a hard one because it's like, Ben, can you introduce me to your wider team? Because you might not be here. You might get hit by a bus or leave. In which case, I want to close this deal. Yeah. And I t
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