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...health, and smashed them together. And that was our first company. It was called Whistle. And I am inferring that there was also an understanding that for people with disposable income, there is a you know, but not a lot of price sensitivity when it
...is another pet health tech company that focused on cats, how your cat is eating, and this is just another example of more health tech. So it weighs the food you're giving to it or it some way will tell you how much your cat is eating for health reaso
...or more pets. So you're not acquire you're acquiring, like, one and a half customers on average with each transaction, whereas the HIMSS customer is usually quite segmented. The, you know, the hair loss guy is usually in his twenties, thirties. The s
...pet health. Mhmm. And the tailwinds that were supporting sort of that shift were you think about generations ago, the dog used to live outside. Right? More recently, the dog started to live inside. Even more recently, the dog is no longer, you know,
...to as the pet health epidemic. Obesity, for example, is a huge issue affecting one in three dogs. There's ninety million dogs in The US. It's a lot of dogs. Diabetes, itchy coat, dander. I mean, again, there's a long list of afflictions related to di
...health epidemic. Obesity, for example, is a huge issue affecting one in three dogs. There's ninety million dogs in The US. It's a lot of dogs. Diabetes, itchy coat, dander. I mean, again, there's a long list of afflictions related to diet. And RV was
...pet industry is entirely cash pay. Whereas in the human health care, at least in America, most people are using insurance to help defray costs. And so when we say that veterinary prices are going up, that is hitting your pocketbook right off the bat.
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