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15 results for “marketing automation”
Topic6 mentions across episodes
marketing
Concept4 mentions across episodes
automation
Topic2 mentions across episodes
Marketing automation
...automation but for sales. Mhmm. Right? Go back to the old days. SalesLoft, Outreach, companies like this, they were they are marketing tools just designed for the sales team instead of the marketer. Right? That's these are just those tools on steroid
51:43 / 52:46
from transcript51:43 – 52:46
...like marketing automation style email. So I'll go to the next slide. When it comes to email marketing, I am, full disclosure, using Salesforce to check the books, email marketing. At our GTM now in November 2025 or whenever you're listening to this.
32:58 / 34:01
from transcript32:58 – 34:01
...a marketing drip campaign. So just think about that first. If you're doing sequences on an AI tool, you can probably do a marketing drip campaign. Those are the same fundamentals
36:46 / 37:53
from transcript36:46 – 37:53
...know, marketing automation systems, making sure that that's properly connected to your website, making sure that you've got some basic digital demand systems in place. Like, you wanna lay that foundation and make sure that that's in place if you're a
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from transcript20:47 – 22:03
...know, marketing automation systems, making sure that that's properly connected to your website,
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from transcript20:18 – 21:19
...a marketing team to be able to do But AI is actually able to do that. So like in your scenario, you would say, okay, like Harry has reacted to like three to five of these different emails. And every time I write an email, which is like the first thin
20:04 / 21:21
from transcript20:04 – 21:21
...in marketing automation, but as an SDR, I couldn't yet do it. And so then Outreach, like, in theory, was going to a 100 what whatever x my my productivity and in practice, it seems like SDRs are generally sourcing about the same amount of revenue tha
21:46 / 22:51
from transcript21:46 – 22:51
Because again, AI is able to extrapolate away all of these traditional handover points. Oh, now you're with the sales team. Now you're with the customer support team. Now you're with the customer success team. And actually collapse those things and m
8:40 / 10:04
from transcript8:40 – 10:04
it has all your Salesforce data if you, like, click a button and you want it to. And then you can use that to then sense the context of the email. So I'll show you what I mean next. But this is our first use case. We had a thousand leads that nobody
46:24 / 47:40
from transcript46:24 – 47:40
maybe two or three times a month, and then now you're also getting a sequence where you're getting a highly personalized invite from me also to London. So it does help reinforce the fact as well. Yep. Cool. And then, yeah, to your point on, like, how
19:31 / 20:34
from transcript19:31 – 20:34
that's giving us this leverage. And so I think, again, what's working for us is using this to do hyper specialized, personalized, you know, messaging at scale has been working. There is a which I fully believe it. I've talked to Jasper, he's the CEO
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from transcript23:15 – 24:20
...based marketing. Like, you have the roles now. My presumption is you're you're basically trying to find door openers and maybe champions as well. You've talked about prioritization, okay, because you've got your list. But now how do you go after them
22:51 / 24:27
from transcript22:51 – 24:27
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