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13 results for “conference marketing”
Topic6 mentions across episodes
marketing
...same for marketing. You know, marketing events, field marketing teams, which were, you know, built on hosting forty and fifty person events regionally that would get customers and prospects together, had to find a new way to do it. And I think what I
32:15 / 33:22
from transcript32:15 – 33:22
...marketing, that's super clear. With organic and particularly enterprise marketing, trying to gauge that relationship is much harder overall. And instead, the way I do it is you have to look over a longer time horizon and allow for more fuzzy attribut
34:29 / 35:33
from transcript34:29 – 35:33
...marketing team with the enterprise part of our business. What we've landed on as our NorthStar metric there is number of marketing sourced sales qualified leads. Marketing has identified a lead someone signed up for a webinar, an email, or even signe
35:14 / 36:18
from transcript35:14 – 36:18
That's called a demo, by the way, in other words. Yeah. It's basically a demo. Yeah. Exactly. You've just got a low low cost demo. So you get this you you use everything you can. Now live events pre COVID were, like, a huge channel for us as well. I'
25:16 / 26:34
from transcript25:16 – 26:34
...marketing events are probably some of the best ways to meet people and some of the best lead generation tools out there. But people who say outbound is dead, I no. I I don't want you as my sales leader. So sales should be responsible for their own pi
13:48 / 15:21
from transcript13:48 – 15:21
for 20, you're it, and I had to go to World of Concrete, believe it or not, that's a nice cold trade show, possibly 50, And I got that deal at a higher ASP than on the floor of World of Concrete. I mean, it's simple ROI math. Affinity events are so m
26:09 / 27:32
from transcript26:09 – 27:32
...about marketing the minute I walk in, I go, great. So give me your top 10 list of things you want us to do. And I'll knock it out immediately. It's simple things like, we just need competitive analysis on our top competitor. We haven't gotten that. G
24:46 / 26:03
from transcript24:46 – 26:03
...based marketing, some might just call it good marketing. Right. I get it. Right. It's it's tuned messaging aligned deeply with the sales team and all that. But but there really is more to it. When we were doing it, it was really mostly manual process
19:30 / 20:36
from transcript19:30 – 20:36
...type. Everyone says BDRs and SDRs is is dead now. The cold outbound, the cold email, cold LinkedIn, so 2015. Do you agree or do you think that's a glib statement? I would not fully agree with it. I would partly agree with it with it's not the most ef
29:53 / 31:02
from transcript29:53 – 31:02
...marketing the minute I walk in, I go, great. So give me your top 10 list of things you want us to do. And I'll knock it out immediately. It's simple things like, we just need competitive analysis on our top competitor. We haven't gotten that. Great.
24:56 / 26:38
from transcript24:56 – 26:38
...website and marketing, they're just tinkering with the product. So just move your free tier customers to, hey, this is consideration. So what that means is, now you're investing in converting customers from consideration to converted customers in the
8:54 / 10:00
from transcript8:54 – 10:00
...channels. So CRM, even putting some marketing on their invoice because what we found with user research is restaurant owners are much less bothered by getting an, a polished marketing email from us. You know what? They care about their invoice. And s
22:16 / 23:35
from transcript22:16 – 23:35
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