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13 results for “ad optimization”
“The startup dilemma: optimize for revenue or product data?”
what would you wanna see on the go to market side? Because I feel like I maybe lately missed the mark. What are you optimizing for? Are you optimizing for revenue? Are you optimizing for usage and dat
24:16 / 24:52
tactical advice24:16 – 24:52
and be recursive. So if it one of those might be SEO advice. So when you run the SEO advice tool, you wanna make sure that it doesn't cause damage, and that it is actually getting better, and that you're controlling the costs. Right. So there's a cou
53:59 / 55:04
from transcript53:59 – 55:04
like, black hat stuff tends to get kinda pushed out and penalized, and there's negative consequences to doing it. And then there's some gray hat stuff, which, like, typically, you know, people do and don't talk about. Really, what I would say, though
36:48 / 38:01
from transcript36:48 – 38:01
SEO for everyone, that is is that your brand story? Just so I understand. I think Yoast as a company, I I can still do this better than we probably do. Yes. It is. I do think that SEO for everyone is the thing that yours does. It is making SEO access
26:59 / 28:06
from transcript26:59 – 28:06
people have different definitions of what SEO means, but I think most common understanding, right, is it's basically about, like, showing up higher in search results. It's about showing up more frequently. And that is an important part of optimizing
27:03 / 28:09
from transcript27:03 – 28:09
that uses all the clever things we talked about earlier with number of people linking to you and how authoritative those sources are for the organic results to make sure that the most relevant results are being surfaced to you. Now we have a way over
2:06:42 / 2:07:45
from transcript2:06:42 – 2:07:45
always, like, only 10% of the time you spend on this whole thing. Everything else is all the other stuff. And all the other stuff is relatively basic, but it just costs a lot of time. But the relatively basic stuff AI can do fairly quickly. So you ne
36:37 / 37:55
from transcript36:37 – 37:55
goes a long way towards ensuring ad quality, Ben, as you were talking about earlier, but there's there's still potential for abuse here. Yep. What can we do to really make sure that these things are good? Well, okay, if we're an online self serve sys
2:05:55 / 2:07:03
from transcript2:05:55 – 2:07:03
...engine optimization, what can you do to help people rank better inside of AI search queries and how difficult is that work? That's the magic question. You know, if there's a magic wand, I'll just wipe it and then solve it immediately for all the webs
5:58 / 7:08
from transcript5:58 – 7:08
is potential for bad actors. So it's flagging it to me, say, hey. Maybe this should have less tools. Hey. Maybe this agent should have not have the ability to do this thing because it's getting signal from an outside source. So this is what it looks
53:16 / 54:16
from transcript53:16 – 54:16
...from an optimization perspective. Cool. I I didn't even think about this side of it when we started talking about this, but I think that's an important thing to note is just this has nothing to do with the training data. This is post training, once t
20:55 / 22:02
from transcript20:55 – 22:02
...optimization impact from that. So that's just traditional SEO, which works very well for SEO. I would say that sounds exactly the same as regular SEO. Yeah. So I would say everything that works in SEO works in AEO, but there are additional things, be
9:38 / 10:45
from transcript9:38 – 10:45
...engine optimization. So there's a lot of predictions, I think, on how this overall channel distribution is changing. But I there's a few observations on how companies are growing today that I think make SEO completely unignorable. The first one is th
36:43 / 37:46
from transcript36:43 – 37:46
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