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10 results for “viral marketing”
Topic6 mentions across episodes
marketing
...virality and you understand what it takes. And I think if any company in the world has a marketing team and the head of marketing does not have at least a 100,000 followers, you need to replace them. Like, the game has changed. And so do you think th
14:12 / 15:16
from transcript14:12 – 15:16
...a viral hit. People tried to make copycats of this. They didn't really work out, but Alex Chewy, who later went on to to build Calm, is kind of a hitmaker, Jason. He's kinda got that Midas touch to him. Yeah. It's a viral thing, and this is a viral t
8:52 / 10:02
from transcript8:52 – 10:02
...is a very broad category actually. It encompasses the paid sponsorships and encompasses some of the affiliate marketing that we talked about where you have more revenue share type of arrangements. It also encompasses the user generated content strate
41:14 / 42:32
from transcript41:14 – 42:32
...marketing now, I think, broadly extends to this idea of how do we manage community sentiment across not just our own channels like Discord or emails and our newsletters,
38:57 / 40:06
from transcript38:57 – 40:06
...a viral loop. Right? So, you know, what should we put on the billboard doesn't create any virality, but coming up with a contest to do it or if I get a 100 likes or a 100 retweets, then it goes on the billboard.
11:15 / 12:19
from transcript11:15 – 12:19
“Brands finally feeling the pain of ignoring social-first strategy”
But guess what? Go to the doctor and be told you're in deep trouble. I have a funny feeling we're gonna all shape up. Yeah. Brands are starting to feel the pain of doing a non social first strategy an
7:52 / 8:14
market insight7:52 – 8:14
...or a marketing agency, and you would have to pay someone, a real human, like a thousand bucks to produce a video about your product. Now if you want to be successful in Facebook marketing, you know, one video is not enough because you might not even
7:53 / 9:38
from transcript7:53 – 9:38
...viral TikTok. It's the viral Instagram. Right? It's the it's the it's the viral Facebook post. It's the viral substack. It's the viral YouTube video. Like, it's very clearly the post and specifically it's the viral post. Like, it's it's the one that
19:25 / 20:36
from transcript19:25 – 20:36
...When I asked for Rory, it didn't actually go viral, but there was two instances of it going viral. So it was a viral topic. And then I put the TikToks out, and it went viral again. So you have instances of, like, those those four viral videos. It's w
45:57 / 47:34
from transcript45:57 – 47:34
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