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9 results for “viral marketing”
Topic6 mentions across episodes
marketing
...and even marketing resources to stand up. So it's just it's not the cost of a budget, but it's cost of people that will have to work to create your own channel, so to speak, for acquisition. And you're right. Maybe that's not for everybody, but it's
48:00 / 49:04
from transcript48:00 – 49:04
...specifically, virality user generated content. Diversify. Just diversify your strategy so not all of it is reliant on somebody else giving you access to their distribution. Now, for example, at Dropbox, over 50% of acquisition comes through sharing.
48:40 / 49:50
from transcript48:40 – 49:50
You may recall when the International House of Pancakes decided to falsely announce they were changing their name to the International House of Burgers and, like, made a new logo because they wanted Buzz. This is a Wendy's Twitter tactic. Buzz does n
39:36 / 40:46
from transcript39:36 – 40:46
And the statement built into that is we are making you a promise, and the promise is we are smart enough to take you where you wanna go without you spending a lot of time browsing to a 183 links. Tell us what you want, and we'll take you there. And s
31:19 / 32:30
from transcript31:19 – 32:30
...marketing now, I think, broadly extends to this idea of how do we manage community sentiment across not just our own channels like Discord or emails and our newsletters, but also these broader channels. Like, what are people saying about us on Quora,
39:39 / 40:45
from transcript39:39 – 40:45
But one of the challenges here is that the product is such a prime surface for enabling more of these collaborative flows. And we know that broadly speaking, content creation, media creation is a team sport. Like, there's multiple touch points. There
22:29 / 23:31
from transcript22:29 – 23:31
...of that, all the marketing, all the sales, all the advertising,
13:26 / 14:34
from transcript13:26 – 14:34
...viral stuff just kinda that's what I love about viral products. Right? Like, if you they tend to scale really well, which is funny. Most investors didn't like the fact that we grew virally. When I say this product grows virally, a lot of people think
34:21 / 35:37
from transcript34:21 – 35:37
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