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13 results for “viral growth”
Concept8 mentions across episodes
growth
...really colored how I think about growth and virality.
8:15 / 9:16
from transcript8:15 – 9:16
...viral TikTok. It's the viral Instagram. Right? It's the it's the it's the viral Facebook post. It's the viral substack. It's the viral YouTube video. Like, it's very clearly the post and specifically it's the viral post. Like, it's it's the one that
19:25 / 20:36
from transcript19:25 – 20:36
...growth people. What the Facebook platform did was that it opened up a ton of viral channels as well as, like, paid acquisition channels. The games were very driven by, like, product driven levers, like virality. It was a highly quantitative game. You
2:49 / 4:06
from transcript2:49 – 4:06
...think about growth and virality. Since then, it has shaped so much of what we do at Superhuman and so much of how I think about growing brands. Wow. I'm you're such a great storyteller. I'm just, like, listening here captivated. What is he gonna say
8:59 / 10:04
from transcript8:59 – 10:04
...virally, a lot of people think back to the Facebook app days or, like, when it was like, you know, oh, we we trick you into spamming your contact list. Right? And those tend to have this growth pattern where it's like this big spike and then this big
34:21 / 35:37
from transcript34:21 – 35:37
...of growth for a company. So at at Descript, one of the features that we were working on was enabling multilingual transcription.
53:59 / 55:11
from transcript53:59 – 55:11
That feels like a bit of an arbitrary number. If you can get it to 10,000,000 and it's super efficient and profitable, why is that bad? Because each business gonna be compared to flow. And when you have flow in the portfolio, which is, more than 75,0
11:12 / 12:16
from transcript11:12 – 12:16
...guaranteed viral ish bangers. So basically, the creative and the ad is the hook, the body, and the CTA. Right? Mhmm. And you can play with the hooks. So you can just take the body and think about 30 hooks for the same body and then, like, 30 permutat
34:30 / 35:31
from transcript34:30 – 35:31
...growth. If you looked at our charts, you know, we had these, like, spikes whenever media covered us or whenever an influencer talked about us. It wasn't repeatable. It wasn't systematic. It wasn't until we
1:02:58 / 1:04:07
from transcript1:02:58 – 1:04:07
...viral posts that's really interesting is you can actually observe this in the data. They have this really rapid rise, like, they tend to if if they're gonna take off, they tend to take off within, like, twelve hours and then they spike like crazy as
19:58 / 21:20
from transcript19:58 – 21:20
...When I asked for Rory, it didn't actually go viral, but there was two instances of it going viral. So it was a viral topic. And then I put the TikToks out, and it went viral again. So you have instances of, like, those those four viral videos. It's w
45:57 / 47:34
from transcript45:57 – 47:34
...viral loops working, well then hiring a different type of growth person, a marketing or some other thing, it doesn't fucking matter. You're dead in the water anyways. Right. So I think the answer to this comes down to what do you actually mean by a g
16:23 / 17:49
from transcript16:23 – 17:49
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