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15 results for “tiktok marketing”
Product69 mentions across episodes
TikTok
Company15 mentions across episodes
TikTok
Topic6 mentions across episodes
marketing
...TikTok actually wasn't as performant as channels like Instagram. I have some hypotheses for this. The first one is that one of the things I've noticed about TikTok is it has such a powerful organic distribution engine. So oftentimes, if you're thinki
46:27 / 47:35
from transcript46:27 – 47:35
...on TikTok. Because we didn't come from performance marketing or Facebook, we had no preconceived notions of how things should go. And when you talk to Facebook marketers who are moving to TikTok, they were applying all these rules and heuristics of F
44:53 / 46:01
from transcript44:53 – 46:01
...TikTok shops before, but it's this like really cool combination of live stream where a sort of anchor or host can talk about the product and drive conversions directly to selling the product or just directly accessing the shop itself and driving sell
47:15 / 48:19
from transcript47:15 – 48:19
...marketing or Facebook, we had no preconceived notions of how things should go. And when you talk to Facebook marketers who are moving to TikTok, they were applying all these rules and heuristics of Facebook and Instagram to TikTok, but these are two
45:39 / 46:53
from transcript45:39 – 46:53
...TikTok shop social commerce world overall is expected to be a 1,000,000,000,000 market. In China, it's already massive. Absolutely massive. But I know so many people now, millennials and Gen Z audience bases, who are buying from TikTok shop. It's a r
43:28 / 44:34
from transcript43:28 – 44:34
...has never fallen out of the top 40 apps, which is pretty incredible. This is the beginning of the rise that puts it not just on Snapchat trajectory, but now, you know, well beyond to Instagram and even potentially bigger. And the interesting thing ab
31:22 / 32:41
from transcript31:22 – 32:41
...a TikTok, for example, but people love to learn through TikTok. You might need to go post a TikTok a day with a cool historical narrative, and and people will will start gravitating directly to you. So so TikTok is interesting. We've talked a lot abo
44:12 / 45:19
from transcript44:12 – 45:19
about a moat here and a super easily accessible adjacent market for Toutiao and ByteDance to get into is pure short form video. So they're seeing the super success of Musically in the West. Now ByteDance has always talked about having aspirations of
55:30 / 56:31
from transcript55:30 – 56:31
...who loves TikTok and is passionate about it. Even if she's not in marketing or she's in a different space. Yep. A 100%. My dream is to hire a stand up comedian for my team. Like, candidly, I think people who are removed from marketing, who are remove
42:29 / 43:55
from transcript42:29 – 43:55
...TikTok success, revealing her lessons, tips, and tricks to killing it in content and specifically scaling Duolingo's TikTok following to 8,000,000 followers today. And speaking of the immense power of short form video, did you know Olipop took their
0:00 / 1:02
from transcript0:00 – 1:02
“AI marketing agency that works while you sleep - just Slack updates”
...performance marketing agency in your pocket, you know, creating content for you. And, maybe one more example. There's incredibly interesting TikTok accounts, organic content. Right? So people creating
21:48 / 22:26
tactical advice21:48 – 22:26
“TikTok killed follower counts and changed social media distribution forever”
...TikTok coming into play and now most algorithm, if not all algorithms, in all social platforms are based on interests graph,
7:29 / 8:03
market insight7:29 – 8:03
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