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17 results for “startup positioning”
Topic6 mentions across episodes
positioning
Concept2 mentions across episodes
startup
...positioning, you'll know if there's amazing positioning because you'll just see the thing flying off the shelves, and you'll know if there's terrible positioning and that the danger is somewhere in the middle, like it's kind of working. What have you
30:00 / 31:13
from transcript30:00 – 31:13
So kind of don't be scared of of a small market just to start. Let's talk about that. TAM not big enough. There is a very simple way to address that when talking to investors. And remember, you're building your business. You're not building a perform
14:53 / 16:13
from transcript14:53 – 16:13
...startup here just so we can see what this sheet looks like with scores on it. So this is a startup called Mello. Anyway, the standard classic differentiators where we start, they are fast to slow, smart to not so smart, easy to use to hard to use, fr
38:00 / 39:15
from transcript38:00 – 39:15
...a counter positioning example, I think. I think so. And I don't know the industry well enough, but it's an example of that, of saying if people are already well incentivized to believe and stick to the existing system as it works, because that is wha
33:27 / 34:47
from transcript33:27 – 34:47
...startups because they're bound by the rules of p and l. New startups represent very little in the form of new revenue for incumbents, but they cost money to serve in terms of marketing spend or sales or building out a new product. As a new startup yo
16:04 / 17:36
from transcript16:04 – 17:36
...to the startups because the startups, yeah, who cares? They're not a lot of margin in that. They get really, really good at that because they figured out how to make money with low margin and they go upmarket to the higher margin stuff and then event
16:27 / 17:31
from transcript16:27 – 17:31
...counter positioning against Brex is just genius marketing, which is So you said counter positioning twice.
44:07 / 45:29
from transcript44:07 – 45:29
You're gonna score against your competitors. They're gonna create a scale and you're gonna say, okay. I'll just be honest. Let's be tough. Where do we really think we could stack up against the competitors on this differentiator we've chosen in great
32:57 / 34:06
from transcript32:57 – 34:06
timeline of when they have fully decided to go out and make themselves known to a broader set of people versus competing with a founder who's an established known quantity in the field who is suddenly going to have a competitive term sheet right away
18:08 / 19:13
from transcript18:08 – 19:13
...you'll know if there's amazing positioning because you'll just see the thing flying off the shelves, and you'll know if there's terrible positioning and that the danger is somewhere in the middle, like it's kind of working. What have you done histori
30:45 / 31:46
from transcript30:45 – 31:46
fit first, product first, fundraising second. I think it's an a fine way to put it. Yeah, Will? I think there's you've you've got to stage it, and it depends on your life situation whether or not you can, you have a lot of the time and, you know, whe
6:44 / 7:44
from transcript6:44 – 7:44
...movement. So, Steve Blank and Eric Ries created this methodology called lean startup. He's an entrepreneur, and he's just really awesome. And he created this methodology along with Eric Ries. Eric Ries wrote the book, lean startup. And you want to cr
26:59 / 28:05
from transcript26:59 – 28:05
the thing that I now feel much more very confident telling them is the thing that we are best at. Well, that we only really have one job. And so our job is to raise the next round of funding for the founders. And because my lived experience now, year
8:10 / 9:28
from transcript8:10 – 9:28
...twice. I love seven powers. And so, like, for me, it's like, you know Yeah. Incredibly exciting. But what is counter positioning, first? Counter positioning is where you take what someone else's, like, core messaging or core positioning in the market
45:43 / 46:50
from transcript45:43 – 46:50
So what you're selling in the early days is almost like some custom made thing. Like, okay. At one part of my platform build, I had to do a little bit, like, 30 to 40% custom things done for you and then sell that. Right. Right. And then you go to an
17:56 / 19:01
from transcript17:56 – 19:01
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