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18 results for “social media advertising”
Concept3 mentions across episodes
social media
Topic3 mentions across episodes
social media
...advertising and brands into this? I actually I don't buy it at all. The obvious thing is show an image that people can click on and take them to a website. It's display ads. And, like,
2:49:29 / 2:50:32
from transcript2:49:29 – 2:50:32
...advertising over the years where you see an ad on TV and maybe they hope that a month later you're going to go into a grocery store, remember that ad and buy that. That's very, very different. And that's why you're seeing a massive rise in what's cal
38:15 / 39:30
from transcript38:15 – 39:30
...business. And to do that right, to do that natively, to do that in a way that generates defensible sustainable value for Facebook, that means targeting, and the like button is the perfect gift to this. Because all of a sudden, there's this really lig
3:12:40 / 3:13:47
from transcript3:12:40 – 3:13:47
...retail media and first party data are reshaping the game. We also dig into AI's audience of one future, where ads, agents, and even transactions happen inside the ad. And along the way, we explore Instagram's alternate history, WhatsApp as the stealt
0:00 / 1:06
from transcript0:00 – 1:06
...social, which is what is my CEO posting? What is my team posting? What is my LinkedIn what is my creator economy doing in influencer marketing? And, across all of the social platforms, that is my organic which is balance kind of paid to be fair. But
29:58 / 31:09
from transcript29:58 – 31:09
...of ads. That gets us into the long tail of advertising
48:00 / 49:01
from transcript48:00 – 49:01
...like paid social where as soon as you launch right out of the gate, you're like, wow, that hit close to three x. Like, this is amazing. Let's just keep going from here. No. It always takes this process, and the and the process is is figuring out the
25:58 / 27:23
from transcript25:58 – 27:23
...social media, and that's the best and most obvious place to put advertising because that's where the users are. There's understanding about them, all those sorts of things. You know, advertising is an ROI measurement. It's not just what's your return
29:50 / 31:03
from transcript29:50 – 31:03
...social channels, you kinda have to figure out what their strengths and advantages are. For Meta, if you're a brand, there's virtually no or very, very limited organic distribution
47:45 / 49:00
from transcript47:45 – 49:00
...In a social network, you know, if you scroll by something, it's very low until they made the ads, and it still is very low. But people are in there for three hours. Whereas on Google search, you're on there for thirty seconds, and you do 10 searches
59:53 / 1:01:02
from transcript59:53 – 1:01:02
...advertising, but also more storytelling capabilities. We've recently launched what we call shoppable display and shoppable video ads, where brands can have full video messages about the attributes of their products and then within one tap encourage p
37:24 / 38:33
from transcript37:24 – 38:33
...an advertising format that goes everywhere the tweets go. From there, you quickly realize, well, the one thing that can go anywhere a tweet can go is another tweet. So we'll make the ads tweets, and we'll just inject them into the feed, whether it's
17:11 / 18:19
from transcript17:11 – 18:19
...an advertising strategy. So the big challenge with Twitter and building an ad network around Twitter was, unlike Facebook, for example, the Twitter content went all over the place. It went to twitter.com. It went to third party clients. It went to SM
16:24 / 17:31
from transcript16:24 – 17:31
...advertising uptake for Medley has been slower. It could be that the overall digital advertising adoption in LatAm is just lower, and merchants are, I guess, less sophisticated or less experienced with performance advertising compared to their US or t
32:58 / 34:06
from transcript32:58 – 34:06
Like, evaluate it. By the way, you've got all of my past purchases associated with me, and you can therefore make sure it's the perfect fit for this particular retailer because you can pair it with everyone else. You can get the conversion experience
17:55 / 19:00
from transcript17:55 – 19:00
“AI marketing agency that works while you sleep - just Slack updates”
you literally just open your laptop in the morning and you get a message on Slack from Super Scale saying, look. We looked at all your ads. These two were performing. We created 10 variations based on
21:48 / 22:26
tactical advice21:48 – 22:26
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