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Absolutely. Okay. And then we hire you a and and PM. For every 10 ideas that you have, how many get to that stage? Like what's do we have a lot of fails? Nope. We also don't tend to launch too many ideas in one quarter. So it can be like one idea or
in one quarter you build and optimize for x, in another quarter you need to rewrite the whole thing and like rebuild what you have built because it doesn't stick anymore. This is the mindset. You need to be ready and open for the changes all the time
you may get additional benefit of $50. Or we experimented. We plant a tree for every friend you invite. I think those monthly promotional campaign with additional money incentive worked. We get people to do things. Some of them, they invite four frie
Then I think as a growth leader, one of the things you have to do is you just have to try to ship something. I think it's important to think about what is the process of going from an idea to actually implementing something? Who's willing to step up?
scaling with tools, not people. But I still see companies, and I'm still talking to founders that are like, yeah. We're gonna you know, we're 50 people. We're gonna be a 150 people next year. And I'm like, could you possibly do that with a 100 people
It's not a roadmap item, but, oh my gosh, there's just, like, so much fault that is happening here. And, I did write on it about it on your on your blog of hiring for, growth. So there's a little bit of a reference to that. And one of the biggest bla
How do you think about communicating growth goals to other elements of the organization? You're sitting there in your independent growth team, say, and you also have to work with product, and you also have to work with marketing. How do you work toge
duplication. You will find chaos coming in the front door. More people does not actually make you faster. Do Do you know what I mean? We think it does. It does not. It makes it harder. It makes it harder to get work done. It makes it slower. So you s
And I think at that stage, definitely not. I think what I'm looking for is actually like, has it scaled beyond the founder? Or, you know, one other kind of test that I think about is if you stop that activity, if you like back off, if you're running
So if you have 10 users or 10 customers, that's not data. That's a G sheet with your customers. And you don't need a growth team for that until you have data that you can actually do an analysis and you can create hypotheses on, and you can start app
do I get, like, young growth engineers, or do I get, like, seasoned growth exec like you or Casey? Yeah. So when to hire? I think, ideally, you wanna do it post product market fit. In the beginning, you're trying to create value in your product. It's
Can I ask just on the bets that we continuously go back to, how much is too much concentration? When you think about, you know, a portfolio, it's like, hey. Traditionally, in venture, you don't wanna be definitely not more than 10% in one single inve
...building a team, scaling, and doing all sorts of hacks. Not something that I think a junior person really would be able to do. Do you think so? Or do you think actually, like, the senior growth people are so finely tuned in their very high roles that
in marketing. I have counterpart in sales, which is totally new, doesn't exist in b to c. This is because the user journey, the buying journey in b to b is much more complex. You have multiple stakeholders you need to convince. The cycle is three mon
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