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17 results for “psychological marketing”
Topic6 mentions across episodes
marketing
...are actually gonna hold, like, AI optimization versus search engine optimization.
17:55 / 19:00
from transcript17:55 – 19:00
And as an actual technical practitioner, first of all, it's never what I wanna hear. It's just not. I like to hear, like, positive things. I don't like people stressing me out. My job is hard enough. And, also, because I understand the reality of how
8:16 / 9:25
from transcript8:16 – 9:25
...marketing, that's super clear. With organic and particularly enterprise marketing, trying to gauge that relationship is much harder overall. And instead, the way I do it is you have to look over a longer time horizon and allow for more fuzzy attribut
34:29 / 35:33
from transcript34:29 – 35:33
...Inbound product marketing is very interwoven with product management in what? The beginning of the journey of creating a product. This is a part where you have to be the voice of the customer, understand their emotional needs, and the jobs that your
27:41 / 29:53
from transcript27:41 – 29:53
...marketing? Ideally, you're doing it right from the start. If you're trying to build a massive company, you want people to join you for your mission. And now how that may look like over time may switch, but right at the start, I'd really be thinking a
40:27 / 41:30
from transcript40:27 – 41:30
...marketing the minute I walk in, I go, great. So give me your top 10 list of things you want us to do. And I'll knock it out immediately. It's simple things like, we just need competitive analysis on our top competitor. We haven't gotten that. Great.
24:56 / 26:38
from transcript24:56 – 26:38
You may recall when the International House of Pancakes decided to falsely announce they were changing their name to the International House of Burgers and, like, made a new logo because they wanted Buzz. This is a Wendy's Twitter tactic. Buzz does n
39:36 / 40:46
from transcript39:36 – 40:46
...do marketing build that effective relationship with sales? What's that built on? Well, first of all, I'll say one thing about everybody's a marketer. Everybody's a marketer. Everybody listening on this call, whether they're in marketing or not, belie
22:27 / 23:51
from transcript22:27 – 23:51
and all marketing is performance marketing. I wouldn't have taken CMO if I thought brand didn't matter. It is far harder than direct response to do brand marketing. It is far, far harder. Why? Harder to measure. You don't have a conversion action. Yo
43:48 / 45:22
from transcript43:48 – 45:22
“Every business does marketing whether they admit it or not”
...marketing really means you're not spending anything on paid ads, which is great. You know? It's great if you're not beholden to the the meta Google suite in that way. But I can be damn sure you've tho
21:08 / 21:32
contrarian take21:08 – 21:32
...marketing is not that complicated. I mean, it's not like engineering where, you know, our VP of engineering, he has so much deep, deep, deep knowledge in the domain. I just don't believe it's that way for marketing. I think people overly complex it,
58:22 / 59:31
from transcript58:22 – 59:31
...came over to marketing from an engineer perspective, people really expected me to be, like, so obsessed with the numbers and not care about brand. When, actually, in reality, I kind of felt like the thing that will actually help me close deals is the
29:08 / 30:23
from transcript29:08 – 30:23
...marketing is actually solving somebody's need. Right? That's why marketers by definition are curious. Like, you have to be interested. I remember when I was at NBC Universal,
22:27 / 23:48
from transcript22:27 – 23:48
but the question that they were typing into the search box in the first place got created somewhere else. What we've seen in a lot of cases is an over allocation to search. That's the biggest piece of it. We may be in, I'll call it general GPT world
27:46 / 28:47
from transcript27:46 – 28:47
But those are almost like it's, it's a lagging indicator that something needs to change and you're changing it, and then you know that you're gonna have to optimize the hell out of it in order to actually bring it even to the previous performance res
20:09 / 21:20
from transcript20:09 – 21:20
...then your marketing problem is pretty much solved. There I feel like each of these is, like, its own book that we could talk through. And I wanna come back to this last point and how it relates to the purple cow. I wanna spend a little time there. Bu
15:43 / 16:45
from transcript15:43 – 16:45
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