research on how investors make their investment decision show clearly that these are the two main dimension that they are looking for, the potential to generate value in this opportunity and the challenges in capturing this value. So an attractive ma

...economic viability. Is it worthwhile from a business perspective to actually start climbing this mountain? And it's typically not done with a clear ROI calculation because this is something super difficult to do when we have such a uncertain, environ

Based on my experience, I would tell you that anything you wanna do scientifically, you need to have a very strong commercial reason to do it. It has to tie back to the return for the investor in a very direct way. Does it mean that it would have to

...of product market fit. However, people can be shouting about your product and absolutely love it. But if it's free, you don't actually have anything that's viable.

...factors of product market fit. However, people can be shouting about your product and absolutely love it. But if it's free, you don't actually have anything that's viable. So what I'm doing right now with Bravia is some pricing and strategy testing.

Got it. So, you know, we've talked about a lot of things. We talked about value. We've talked about price negotiation. We've talked about how to graduate from, you know, lab scale to pilot and then set the stage for a successful commercialization pla

...be products, let's say, especially in energy related or similar industries, there might be multiple use cases and there might be multiple segments where a different source of value is the most important. You know, going back to your example, there mi