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17 results for “product simplicity”
...novel product that people don't yet understand, something that's truly innovative and new, I do think that simplicity is paramount towards making it easy to use. And I think about the original iPhone, for example. It was very simple. Actually, they t
20:14 / 21:16
from transcript20:14 – 21:16
...simplicity in product with great depth of customer base and great needs? How do you retain that simplicity? Do you mean in the product itself or in the org? Yeah. In the product itself and the product org. But we can take it one by one, obviously. Lo
18:14 / 19:51
from transcript18:14 – 19:51
...better in product? For a given necessity of complexity, simple is better. And so what I mean by that, let's take the Uber example, push button get ride. That's the original Uber thesis. And it was Uber Black. Right? Push button, get awesome ride. Tha
25:26 / 26:31
from transcript25:26 – 26:31
...products have been able to evolve in that way to some extent. I think at Figma, we try to think about it in terms of offering people different modalities, allowing them to be in the same artifact together while using different lenses. So for example,
5:14 / 6:18
from transcript5:14 – 6:18
...and digital products. A lot of people who wear on running shoes are not running. In actual fact, I hate to say it, they're not moving very much at all. Go to a Knightsbridge Cafe, and you'll see a lot of on, but not much running. There's people who a
8:15 / 9:42
from transcript8:15 – 9:42
...product has a lot of buttons and can do everything. I think that the real art of product, the true thing is understanding what people want to achieve and helping them achieve that with the minimal amount of work. If you think about it, the thing that
8:52 / 10:11
from transcript8:52 – 10:11
...in product with great depth of customer base and great needs? How do you retain that simplicity? Do you mean in the product itself or in the org? Yeah. In the product itself and the product org. But we can take it one by one, obviously. Look, in the
17:37 / 19:23
from transcript17:37 – 19:23
...look at the product, and it's like, oh, that is cumbersome. How do you retain simplicity with time? I mean, this is really where I think there's a lot of art involved. You have to think through the right level of abstraction with features. You don't
20:45 / 22:08
from transcript20:45 – 22:08
...But simplicity is a perception. So it's not necessarily a reality. You know, if you take simple is always better to an extreme, you might not add new features. You might not add new capabilities. And I don't think that's always the right thing to do.
4:24 / 5:32
from transcript4:24 – 5:32
...do physical product, once it's gone, it's gone. But your question is it's interesting because it's often at the very start of a brief. And the hardest part isn't to not to not lose the thought. Because you start with the consumer and you start with,
7:30 / 8:35
from transcript7:30 – 8:35
...from using that product, and how it makes you feel like you're not just using a utility, you're using something that gets you, that, like, adapts to you and your behaviors, that's personalized.
19:27 / 20:35
from transcript19:27 – 20:35
...simplicity is really good for 2025 and beyond, basically. And then, you know, we talk a lot about fundamentals. I'm gonna throw this to you. Is it there? Like, there are ways to figure out the fundamentals. What we do I know we operate in the softwar
48:00 / 49:00
from transcript48:00 – 49:00
...design, which is make your product more sticky and valuable. So I never wanna visually promote something that deteriorates my product. And so you'll see there's different button states here on the right side, and we'll get into the actually the next
57:45 / 58:46
from transcript57:45 – 58:46
product philosophy that guides your decisions? My personal approach. You can boil down most great product thinking and design to a very simple question, which is when you use a product, when you look at it, really ask yourself, how does this make me
29:59 / 31:07
from transcript29:59 – 31:07
...the product every single day, you can see on the right side, it just has her name, her title, her email. Yeah. Of course. Your product Yeah. Again, make it Less is more. Make everything that go. Try to reduce as many as much reading as possible in an
56:57 / 58:01
from transcript56:57 – 58:01
...a product perspective again, do you recommend founders ship early and ship fast or wait for more perfect and then do the big reveal like you did? I'm super torn, to be honest. Like, obviously, it's great to ship early and ship fast. But I also do fin
7:29 / 8:30
from transcript7:29 – 8:30
...product that is solely dedicated to being phenomenal at that use case, it will be a better experience than a general tool will be. So I think the limitations there, what separates that is really around the product design and optimization of the user
29:05 / 30:33
from transcript29:05 – 30:33
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