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14 results for “product research”
...for most most products and most enterprise teams is you you wanna make sure you're testing this way, like, much more often with with kind of expanding circles. What have been the biggest mistakes you made in user testing or biggest mistakes you see o
36:00 / 37:04
from transcript36:00 – 37:04
...a product that you're proud of out there. Okay. So we see what they think, and then we have a product review. And again, I'm not in the product world, and I want and a lot of CEOs aren't. And so I want this to be, like, lessons for them. When we thin
23:39 / 25:04
from transcript23:39 – 25:04
research on product should become part of the same. Like if you if you're just a research company, you're gonna miss out on product and there's no feedback loop from customers, you're not learning from the real use cases. Just a product company, you'
24:38 / 25:47
from transcript24:38 – 25:47
...product. And so this way, you can get your answer, but then in order to be able to plug it to the to the broader product, you need to do some work. Do you think it's important to ship fast and be imperfect or to make sure that that gap between protot
29:11 / 30:28
from transcript29:11 – 30:28
...the product or what the exact UX should be, particularly, like, again, with AI when when these these new patterns that we can establish without actually having, you know, you play with it, some internal customers play with it, you know, whatever it i
26:57 / 28:03
from transcript26:57 – 28:03
...that product to do well or not well. You know, what need to we need to change, what we need to pay attention to. So those are the four types. Now you asked about what when product reviews don't go well. I think, one of the reasons is when the team do
19:29 / 20:31
from transcript19:29 – 20:31
...do physical product, once it's gone, it's gone. But your question is it's interesting because it's often at the very start of a brief. And the hardest part isn't to not to not lose the thought. Because you start with the consumer and you start with,
7:30 / 8:35
from transcript7:30 – 8:35
...our product today? And then what would Johnny Ive do if he was running our product today? And from the same person, you will get multiple different answers with that image of that person in mind. And they'll both be big ideas, but one will be inheren
26:09 / 27:16
from transcript26:09 – 27:16
...product innovation, I think about Snap and Apple together in the same realm. I'm gonna expand on that. You both have the unique ability to make me hate your products for the first hour when I try the new feature. And a week later, I think, why did I
10:53 / 12:20
from transcript10:53 – 12:20
...process, again, coming from design, I kind of view everything through that lens, is very similar. Instead of making an observation, you define a problem. You observe a problem that's happening, something that people are dealing with that's making the
19:29 / 20:30
from transcript19:29 – 20:30
...up a product of how it's going to work or why it's not going to work due to certain other things or reasons. And so we can get to all of those questions and the team can provide all of those answers, but we get there by by actually reviewing the real
50:11 / 51:16
from transcript50:11 – 51:16
...product, I had to completely relearn that. Once it's in your hands, I cannot change it, I cannot touch it, I cannot just send you another pair of laces. In the morning, why do you choose the pair of shoes you choose? Is it just because you're too laz
6:43 / 7:52
from transcript6:43 – 7:52
...that is production ready. Because the prototype, if you did it well, it's inexpensive. And so it means that it lacks a lot of the things that make it production ready. It's basically a probe to some extent. We call it a probe. It's
28:23 / 29:35
from transcript28:23 – 29:35
...be a researcher. You wanna be like this third party, nonjudgmental, kind of like you're being brought into the jungle and just watching what's happening. You're an observer. You're being a, like, a documentarian. It's it's not about getting your bias
54:00 / 55:03
from transcript54:00 – 55:03
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