...product marketing is sales enablement and making sure that we're selling value first versus just a feature list. And so having that ability to reflect on your narrative, are we selling the vision? Are we selling something a new world compared to an o

...factors of product market fit. However, people can be shouting about your product and absolutely love it. But if it's free, you don't actually have anything that's viable. So what I'm doing right now with Bravia is some pricing and strategy testing.

...product company in our backyard. Name I won't use, but

research on how investors make their investment decision show clearly that these are the two main dimension that they are looking for, the potential to generate value in this opportunity and the challenges in capturing this value. So an attractive ma

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barriers to adoption, etcetera. And again, the process is very similar to what I described in the potential side. You really go through each factor, you find or try to find the right data, the right evidence to support your understanding. You summari

Yep. What does a great discovery and qualification process look like? In the end of the day, we're all trying to, as sellers, determine a very common set of attributes about a customer and about a deal. First, we're trying to understand, you know, do