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...of products or channels or any of these types of things is like, if you find something that's working, you better focus that firepower. But the second piece of that is that you then need to anticipate when that one thing might start running out of fu
a, like, you know, focus on your competitive advantage and what you do well. And I think what we do well is the health care side of things. On the other hand, the toys and all that, there's, like, no margin in that. It's a onetime product with very l
...need to focus. My last point on this is that the constraints actually tend to follow patterns depending on the type of product you're at. So very commonly with the product we were talking about Loom, which is like a horizontal product, the constraint
...is a lot of paperwork. Yeah. And you and I were talking about it at breakfast today. What a great idea it was. The pitch was a little bit off. Yep. The the order of operations might have been, wrong, but we both thought, wow. It's so messy in that ba
having met with the companies now and heard some stories about how they're doing that and our own personal experience doing it, what are the best practices front of mind for you right now, William Barnes? Well, I think this is why the cliche is still
...development, you can likely rebalance your maintenance versus r and d CapEx, for example, you might also think about rebalancing your sales approach to ensure you have the right mix of hunters versus farmers, the right channel type and resources used
...know, focus on your competitive advantage and what you do well. And I think what we do well is the health care side of things. On the other hand, the toys and all that, there's, like, no margin in that. It's a onetime product with very low margin, so
...not the main focus instead. It is the production process, the machines, the kitchen for chemistry that is the future of the business. Just before we get into that though, are you guys going to keep doing your own CPG products or is that going to even
...of different product memos you can write. Correct. Can you dive into it with me? Yeah. So the top level is what are we gonna focus on as a company? Like, what what actually matters? And it's not this is not features. This is, like, one framework that
...product that is twice as good as the generic product, you probably will still succeed, like, companies or customers will still want to use you as long as you articulate that value. I think what maybe has changed is the appetite for a product that is
...products, the AB test, all of the colors of the packaging. Instead of having focus group of five people, they put that through Instacart ads instead. And through Instacart ads, they try to figure out, oh, okay, when the product is this way, actually
...we're gonna focus on this core value prop, and we're gonna build a really good AI powered linking of insights to the product, features that you have on the road map and really help there. We saw a lot of we see a lot of people though making a mistake
...product so long as you're tailored with the entry points. And let me explain what I mean by this. Earlier, Harry, we were also talking about the strengths of point solutions,
...products and target, diverse user bases. But they all started
...their products and then within one tap encourage people to buy them. We're seeing a lot of momentum with brands leveraging these products, and we just released new studies that show that by using Instacart ads, brands are able to see a 15%
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