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14 results for “product decisions”
...irrational product decisions do you think you've made that have engineered the most emotion from consumers? And what did you learn? That's a big question. For my time in tech, that was much easier because a user experience that is nonlinear or a digi
5:54 / 7:01
from transcript5:54 – 7:01
...do physical product, once it's gone, it's gone. But your question is it's interesting because it's often at the very start of a brief. And the hardest part isn't to not to not lose the thought. Because you start with the consumer and you start with,
7:30 / 8:35
from transcript7:30 – 8:35
...products to learn necessarily because a couple of them really resonate and they're gonna go explore those first. When you think about those four new products, do all of them work? If you place forward three years, do those four products will still ex
42:00 / 43:08
from transcript42:00 – 43:08
...that have all the features and are, for that reason, more expensive. Budget king products are built under a cost constraint that requires the product people to make really, really hard choices. And you need to choose where you're gonna play. If you f
20:57 / 22:00
from transcript20:57 – 22:00
...up a product of how it's going to work or why it's not going to work due to certain other things or reasons. And so we can get to all of those questions and the team can provide all of those answers, but we get there by by actually reviewing the real
50:11 / 51:16
from transcript50:11 – 51:16
...our product today? And then what would Johnny Ive do if he was running our product today? And from the same person, you will get multiple different answers with that image of that person in mind. And they'll both be big ideas, but one will be inheren
26:09 / 27:16
from transcript26:09 – 27:16
...product deeply, emotionally connect with users, and that's the essence of delight. So delight is actually this ability to create products that serve for both emotional need and sexual need. And the hard truth is that even functioning product, very we
5:59 / 7:04
from transcript5:59 – 7:04
...step change improvements. And then there is, if you have existing products, already your company with multiple products already, there's obviously maintenance of those products or also known as KTLO and internal productivity. So those are the three m
28:04 / 29:35
from transcript28:04 – 29:35
...for most most products and most enterprise teams is you you wanna make sure you're testing this way, like, much more often with with kind of expanding circles. What have been the biggest mistakes you made in user testing or biggest mistakes you see o
36:00 / 37:04
from transcript36:00 – 37:04
...products to be even more closely integrated than they are today. You know, we just recently went from four products to eight products, which is really exciting, but there's so much more room to make it so that it just feels like a cohesive experience
41:15 / 42:18
from transcript41:15 – 42:18
...a product perspective again, do you recommend founders ship early and ship fast or wait for more perfect and then do the big reveal like you did? I'm super torn, to be honest. Like, obviously, it's great to ship early and ship fast. But I also do fin
7:29 / 8:30
from transcript7:29 – 8:30
How do you think about whether it's a bad decision or it's just user preferences changing? The iPhone one is particularly challenging because it's hardware. And so hardware is hard. In software, though, you know, I think you you tend to have the abil
23:58 / 25:00
from transcript23:58 – 25:00
...difference there completely. How many products do you actually believe are five x better, though, honestly? It's a good question. How much and and to the point of, do they need to be five x better to shake either what are you breaking through? You're
39:25 / 41:17
from transcript39:25 – 41:17
...about a product. It has to be easy to use, easy to understand, it has to scale, and then at the end, it has to be sustainable financially. Right? So it's all kind of the levels that you have to think about. But the most important one is, does it make
25:29 / 26:45
from transcript25:29 – 26:45
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