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12 results for “pricing strategy”
Topic80 mentions across episodes
pricing strategy
Topic22 mentions across episodes
Pricing
that. I can turn the switch on and I can just go to my calculator and put zero in for this one and look at what is just the value of that piece. And then there's a whole another can of worms one opens. If we go to a market and we're like, hey. You kn
16:27 / 17:33
from transcript16:27 – 17:33
So when you put all of these three things together, you start building a proper ROI model that you can actually use in your value selling to defend the right price. And the so we talked about three steps in mastering negotiations. The first one was g
20:52 / 22:04
from transcript20:52 – 22:04
So so let's say that, your list price, meaning when you show up and you send I mean, look, starting all the way with, like, some companies have a price on their website. Right? If you're very SMB and down market and you have a bunch of, like, self se
25:29 / 26:32
from transcript25:29 – 26:32
...pricing is very hard. It's just as much art as it is science. You've had some really good people on here on pricing. In fact, so good that I bought some of the books that those people have talked about because I I love the interview. Right? So so lik
40:59 / 42:20
from transcript40:59 – 42:20
of segmentation in your mind that these types of applications are more likely to be more about the durability. While these types are more about reliability, you're gonna probably do better. When I first do my value and use, I have a tendency to try a
15:44 / 17:02
from transcript15:44 – 17:02
...we wanna have the pricing conversation with you and may and say, we have this product already available. It works seamlessly. It's beautiful with your bank account.
1:02:09 / 1:03:16
from transcript1:02:09 – 1:03:16
...strategy, you know, how to stop churn before it happens, how to do price increases effectively. Because at some point in your scale up journey, you need to increase price, but how do you do that in a meaningful,
26:14 / 27:22
from transcript26:14 – 27:22
...pricing conversation with you and may and say, we have this product already available. It works seamlessly. It's beautiful with your bank account. You don't have to do anything more. Got it. So essentially, it's just part of the journey of finding pr
1:03:00 / 1:04:03
from transcript1:03:00 – 1:04:03
...idea that your pricing is such an interesting thing. A lot of times people think that the lower price will just sell more, and and it's probably a little more volume. That's probably true. But especially for businesses like yours, I think you can jus
49:28 / 50:34
from transcript49:28 – 50:34
...pricing is a perennially interesting topic. I know There's this funny thing of, especially with newer companies that the pricing is always too low. It's not always, but like that's the common thing. Patrick Campbell, who has 4,200 data points about s
35:32 / 37:08
from transcript35:32 – 37:08
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