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8 results for “pricing psychology”
Topic22 mentions across episodes
Pricing
that. I can turn the switch on and I can just go to my calculator and put zero in for this one and look at what is just the value of that piece. And then there's a whole another can of worms one opens. If we go to a market and we're like, hey. You kn
16:27 / 17:33
from transcript16:27 – 17:33
clean them up a little bit so you're better prepared when you go in to talk to higher level folks and or procurement. And, really, the big deal is understanding their needs. Do they need everything you're bringing, or can you change the offering? And
30:01 / 31:00
from transcript30:01 – 31:00
...tremendous pricing power for, like, renegotiations
15:43 / 16:47
from transcript15:43 – 16:47
...pricing in the micro sense for each customer interaction, which feels, almost, egregious to me in a way. Maybe I'm just being too cheap here, but, Manny, I I feel are people complaining about that at all, or are they fine with it? No. I think that it
22:29 / 23:30
from transcript22:29 – 23:30
...POC pricing is not a reflection of your actual commercial deal. Because let's say if you just say it's a 10 k POC for, like, a thirty day pilot, if you don't talk about the fact that it is not the same as your commercial discussion, you have now set
33:41 / 34:52
from transcript33:41 – 34:52
...pricing, pricing has roughly three components. One is your cost. So you clearly wanna be above that. The other one is what is the equivalent of the service that you're providing, and how much would that cost? And then and and and and the iteration th
16:25 / 17:35
from transcript16:25 – 17:35
...these pricing schemes. And secondly, if it's I can do x cheaper than you could, that works for one loop, one lap of the world. As soon as it's cheap, everyone like, I I'm gonna cut your I don't know. Let's take a classical support argument. The cost
42:37 / 43:54
from transcript42:37 – 43:54
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