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18 results for “premium marketing”
Topic6 mentions across episodes
marketing
about the attributes of their products and then within one tap encourage people to buy them. We're seeing a lot of momentum with brands leveraging these products, and we just released new studies that show that by using Instacart ads, brands are able
38:15 / 39:30
from transcript38:15 – 39:30
...SEO, content marketing, AI optimization, you know, paying for AdWords, paying for meta ads, and, you know, do what you're gonna do. And and you I mentioned at the end there, track the unit economics. And if your LTV is higher than your CAC, you have
36:44 / 37:45
from transcript36:44 – 37:45
advertise right as a person is building their cart and get your product in the end of that person within two hours. That's the most magical experience you can think of when you think about ads. Compare that with the way a lot of consumer packaged goo
39:00 / 40:16
from transcript39:00 – 40:16
with two or three messages, right, which is just an interesting It's crazy. It's crazy. Well, have have you seen any really surprising ads? Like, I I'm just sort of playing how playing out how this this could go, and you you now have unlimited abilit
23:59 / 25:05
from transcript23:59 – 25:05
The only winners, this year from a celebrity standpoint were the celebrities who got paid. Okay? A lot of brands used celebrities in ways that they really did not need to do that. Over $250,000,000 were spent on celebrity placements for these Super B
5:12 / 6:20
from transcript5:12 – 6:20
people involved are just we're just talking power. Just be recruiting. And plus our head of safety quit this week, so let's mask that over with the Super Bowl ad. It's all just positioning. It would be so much cheaper to buy a billboard on the one on
1:01:03 / 1:02:39
from transcript1:01:03 – 1:02:39
Consumers start to get distracted and, you know, go back to their lives when it's not as competitive until the very end. So I do think that that has an impact. You're making a bet when you decide where you're gonna buy your ad, where in the show. Rig
4:29 / 5:34
from transcript4:29 – 5:34
...marketing channels. You set your budget. You set your target audience. You set the bid. Creative is everything. That's it. The other big foundational piece here is creative. You know, we like to say that we're in we're in the entertainment industry.
40:30 / 41:33
from transcript40:30 – 41:33
And I would bet that the rate of consumption to encountering it for his ads are, like, higher than almost anything else out there. And, obviously, Facebook does that at scale, and it's all automated and self serve. And you scroll through, and there's
29:50 / 31:03
from transcript29:50 – 31:03
I mean, you you need to kind of differentiate organic creatives. They tend to be a bit more on the crazy side, and then some of them just don't work at all and some completely, you know, go to the moon. And then you have meta ads or Facebook ads crea
24:44 / 25:46
from transcript24:44 – 25:46
Founders, let's talk about building your brand here in the real world. We know digital ads are amazing. But if you wanna stand out in 2025, maybe you need to think a little bit bigger. And a great way to do that is out of home advertising. Yes. You k
29:59 / 31:06
from transcript29:59 – 31:06
I care more about the user experience and, like, I'm gonna dial this back. This is the most interesting thing. At this point in history, Mark is putting pressure on Boz and Sheryl to show fewer ads. Yes. And Boz is the one with the contrarian view wh
3:52:27 / 3:53:41
from transcript3:52:27 – 3:53:41
It's a combination of the creative that you're throwing into these conversion optimized systems. Creating probably makes the most difference. Like one example I'll share with you actually is a lot of people really want to use video content for ads th
26:57 / 28:17
from transcript26:57 – 28:17
on tropic reinforcing their we're the, you know, we are the enterprise good guys here. Yeah. And they're really messaging to maybe 10,000 engineers they might wanna hire. And literally, the other 325,000,000 people involved are just we're just talkin
1:00:53 / 1:01:53
from transcript1:00:53 – 1:01:53
...marketing? Yeah. One one of them that comes to mind is, we this is a little, yeah, maybe a little controversial, but we we like to throw out the brand guidelines when it comes to creative on on growth marketing, like, intentionally have no brand guid
51:02 / 52:00
from transcript51:02 – 52:00
and people start asking their questions in that way and they pay for it, that is very disruptive to online advertising. And who knows where that lands? Or does it go the other way where people are using more and more search, and there's a freemium mo
17:14 / 18:16
from transcript17:14 – 18:16
...of marketing that occur. One they hear about a lot is, like, your Google Ads, your Facebook Ads. We call that programmatic marketing. Right? It's very technical, very driven. It's very good at finding people who are already interested in a thing, rea
25:22 / 26:33
from transcript25:22 – 26:33
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