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13 results for “premium marketing”
Topic6 mentions across episodes
marketing
...marketing, that's super clear. With organic and particularly enterprise marketing, trying to gauge that relationship is much harder overall. And instead, the way I do it is you have to look over a longer time horizon and allow for more fuzzy attribut
34:29 / 35:33
from transcript34:29 – 35:33
...marketing, which make it a very rich discipline. And I would tend to agree with you. It's a little bit underserved and and under understood, I think, now in my experience, you know, given that I started that part of the discipline, it still seems lik
7:19 / 8:36
from transcript7:19 – 8:36
“Most people who work in marketing are not marketing experts and certainly not expert in all marketing fields, and so they need specialist support. They rarely get headcount approved. They don't wanna do traditional agency approaches.”
...all marketing fields, and so they need specialist support. They rarely get headcount approved. They don't wanna do traditional agency approaches, so passion fruit is a less expensive and more flexible
4:35 / 4:52
Business Mechanics4:35 – 4:52
...about marketing around that. So basically, people we got everybody using monday.
30:00 / 31:02
from transcript30:00 – 31:02
...going very well, which for lots of these great AI companies there are, then, actually, it's more just, like, clear permission to grow as quickly as you can.
37:26 / 38:37
from transcript37:26 – 38:37
...marketing. So what's the best way to do it? We said we wanna invest into performance marketing and we wanna collect cash on cash as quick as possible from our customers. So we've done a lot of AB tests to get people to pay more annually, to improve,
17:59 / 19:03
from transcript17:59 – 19:03
“Every business does marketing whether they admit it or not”
...marketing really means you're not spending anything on paid ads, which is great. You know? It's great if you're not beholden to the the meta Google suite in that way. But I can be damn sure you've tho
21:08 / 21:32
contrarian take21:08 – 21:32
...marketing team with the enterprise part of our business. What we've landed on as our North Star metric there is number of marketing sourced sales qualified leads. Marketing has identified a lead someone signed up for a webinar, an email, or even sign
33:42 / 34:45
from transcript33:42 – 34:45
performing ad creative for you as quickly as possible, whatever the format is. And then we are able to scale it for you, and we are able to replicate it for you. And that's our job. And so then I think we just choose the next format that's most widel
36:43 / 37:46
from transcript36:43 – 37:46
...marketing. So you've got a good bridge between the two. Yeah. I think the essence of product marketing is
6:03 / 7:13
from transcript6:03 – 7:13
...marketing the minute I walk in, I go, great. So give me your top 10 list of things you want us to do. And I'll knock it out immediately. It's simple things like, we just need competitive analysis on our top competitor. We haven't gotten that. Great.
24:56 / 26:38
from transcript24:56 – 26:38
...success ROI driven? You will get 80% more leads. You will save 70% of the dollars versus a story. Because what we're told is that people buy a story. They buy resonance. Everyone sells data and everyone sells ROI. And it's just not that exciting when
17:58 / 19:01
from transcript17:58 – 19:01
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