The Twenty Minute VC (20VC)

20Growth: How to Build a Paid Marketing Machine: ROAS (Return on Ad Spend) 101 | The Rise of User Generated Content and How to Use It | TikTok Ads: Expectations vs. Reality | Hiring for Growth: When and Who with Sandy Diao

It's a combination of the creative that you're throwing into these conversion optimized systems. Creating probably makes the most difference. Like one example I'll share with you actually is a lot of people really want to use video content for ads th

The Twenty Minute VC (20VC)

20Growth: How to Build a Paid Marketing Machine: ROAS (Return on Ad Spend) 101 | The Rise of User Generated Content and How to Use It | TikTok Ads: Expectations vs. Reality | Hiring for Growth: When and Who with Sandy Diao

Now, here's the interesting thing that I find about ROAS and pretty much every growth scenario that I've been in. I don't think ROAS is necessarily the best target to start with. I think the best target to start with when you're investing in some of

The Twenty Minute VC (20VC)

20Growth: Inside Lovable's $400M ARR Growth Machine | How Lovable Does Product Launches | How Lovable Hacks Social To Make Posts Go Viral | How Lovable Makes Every Employee a Brand with Elena Verna

...marketing to me is, it's actually the most expensive way out, and it's not competitively defensible at all, and it's not sustainable.

The Twenty Minute VC (20VC)

20Growth: Inside Lovable's $400M ARR Growth Machine | How Lovable Does Product Launches | How Lovable Hacks Social To Make Posts Go Viral | How Lovable Makes Every Employee a Brand with Elena Verna

...if it's performance marketing, a pretty tight, tie in between those numbers. If your conversion windows are really long, so not everybody converts within twenty four hours, let's say. And if it takes you six months, a year to convert, again, very dan

The Twenty Minute VC (20VC)

20Growth: Top Five Growth Lessons Scaling Stitchfix to IPO, How to Master the Art of Paid Marketing, Why CAC/LTV is a BS Metric & How To Use Payback Period as an Alternative to CAC/LTV with Mike Duboe, Partner @ Greylock

...always degrades. That's just how it works. You could really get false signal on early tax as a business when at low volume and end up with a business maybe a year or two down the line whose economics is straight up don't work. And that could be very

The Twenty Minute VC (20VC)

20Growth: How Wix Built a $100M Marketing Machine | Why LTV is BS and Why Time Return On Investment is the Most Important Metric | How to 10x Your Growth: What is the Next Great Channel with Omer Shai, CMO @ Wixwith Omer Shai

to convert on a better way on a daily basis. I would like my product to be better, the messaging to be better, everything to be better in order to increase those user conversion. In general, I don't really care of the overall conversion of the compan

The Twenty Minute VC (20VC)

20Growth: How Wix Built a $100M Marketing Machine | Why LTV is BS and Why Time Return On Investment is the Most Important Metric | How to 10x Your Growth: What is the Next Great Channel with Omer Shai, CMO @ Wixwith Omer Shai

to do a lot of marketing activities around the creative, around the PR, around the sixty second, the thirty seconds, what kind of activities you allow to do around the spot. So eventually the way again that I believe in brand and the balance between