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13 results for “performance marketing”
Topic6 mentions across episodes
marketing
...into performance marketing, you get 70 or 80 back after a month.
17:59 / 19:03
from transcript17:59 – 19:03
“AI marketing agency that works while you sleep - just Slack updates”
...performance marketing agency in your pocket, you know, creating content for you. And, maybe one more example. There's incredibly interesting TikTok accounts, organic content. Right? So people creating
21:48 / 22:26
tactical advice21:48 – 22:26
...invest into performance marketing, you get 70 or 80 back after a month. We built a very efficient machine around that. So we actually managed to turn 5,000,000 of money raised from investors into a $15,000,001.05 performance marketing budget. So we b
18:43 / 19:45
from transcript18:43 – 19:45
“The worst thing you want to do is invest in content production, performance marketing, anything without truly understanding who you're talking to, like quite literally.”
...performance marketing, anything without truly understanding who you're talking to, like quite literally. So the first thing that I would do is this user research we're talking about to validate your b
26:18 / 26:37
Bold/Contrarian26:18 – 26:37
...marketing, that's super clear. With organic and particularly enterprise marketing, trying to gauge that relationship is much harder overall. And instead, the way I do it is you have to look over a longer time horizon and allow for more fuzzy attribut
34:29 / 35:33
from transcript34:29 – 35:33
...just raise our performance marketing spend by 20% a week. Well, no. Like, take advantage of the opportunity. Grow as quick as you can. On the other side, if it's actually below, you could give yourself more freedom because maybe you got a bet on the
37:26 / 38:37
from transcript37:26 – 38:37
...channel under the sun. Look at what everyone else is doing. Say there's
20:01 / 21:18
from transcript20:01 – 21:18
...marketing, we touched on so many different channels. I'm thrilled also to hear that you say that in terms of the backbone of what GEO has become as SEO. What paid marketing channel do you think is overrated today? I wanna talk about one particular st
40:25 / 41:32
from transcript40:25 – 41:32
...our performance marketing spend by 20% a week. Well, no. Like, take advantage of the opportunity. Grow as quick as you can. On the other side, if it's actually below, you could give yourself more freedom because maybe you got a bet on the thesis of h
36:29 / 37:45
from transcript36:29 – 37:45
...marketing team with the enterprise part of our business. What we've landed on as our North Star metric there is number of marketing sourced sales qualified leads. Marketing has identified a lead someone signed up for a webinar, an email, or even sign
33:42 / 34:45
from transcript33:42 – 34:45
...through time, performance marketing will tell you how often were you getting calls, how often were people hitting the website, how effective was your email, how effective was social, did that TikTok video actually generate any revenue, or is it just
12:00 / 13:16
from transcript12:00 – 13:16
...into paid marketing, you aren't paying them, and you're paying for their distribution and access to their distribution. If you're doing social too, like you're doing, let's say, Instagram or whatnot, pay paid advertising in Instagram, that's great. B
44:56 / 46:03
from transcript44:56 – 46:03
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