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15 results for “organic marketing”
Topic6 mentions across episodes
marketing
...marketing organic strategy, if you ask me that five years ago, I would have said that's SEO. It's search engine optimization. Go on Google. That's your organic marketing strategy. If you ask me what's the organic marketing strategy right now, to me,
29:08 / 30:37
from transcript29:08 – 30:37
...marketing now, I think, broadly extends to this idea of how do we manage community sentiment across not just our own channels like Discord or emails and our newsletters, but also these broader channels. Like, what are people saying about us on Quora,
39:39 / 40:45
from transcript39:39 – 40:45
...marketing now, I think, broadly extends to this idea of how do we manage community sentiment across not just our own channels like Discord or emails and our newsletters,
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from transcript38:57 – 40:06
...marketing, that's super clear. With organic and particularly enterprise marketing, trying to gauge that relationship is much harder overall. And instead, the way I do it is you have to look over a longer time horizon and allow for more fuzzy attribut
34:29 / 35:33
from transcript34:29 – 35:33
...channels. So CRM, even putting some marketing on their invoice because what we found with user research is restaurant owners are much less bothered by getting an, a polished marketing email from us. You know what? They care about their invoice. And s
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from transcript22:16 – 23:35
...marketing is essential to an open source company. That's one thing I think that some open source companies miss. They miss that, I don't call it a trick, it's a necessary must have. Along the way, you also need to make money, right? So open source co
16:23 / 17:39
from transcript16:23 – 17:39
...marketing has changed dramatically over the twenty or thirty years I've been in marketing dramatically from, you know, it's not just about brand, it's about demand, but it's also about community, right? And so there's various facets in there. And the
14:43 / 16:05
from transcript14:43 – 16:05
...into paid marketing, you aren't paying them, and you're paying for their distribution and access to their distribution. If you're doing social too, like you're doing, let's say, Instagram or whatnot, pay paid advertising in Instagram, that's great. B
44:56 / 46:03
from transcript44:56 – 46:03
“Every business does marketing whether they admit it or not”
...marketing really means you're not spending anything on paid ads, which is great. You know? It's great if you're not beholden to the the meta Google suite in that way. But I can be damn sure you've tho
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contrarian take21:08 – 21:32
...not be inorganic paid spend, but everyone's spending on marketing whether they whether they know it or not. Tech as a community definitely prides itself on the product, and it should. Like, I I think, you know, we, despite being a very marketing cent
21:00 / 22:02
from transcript21:00 – 22:02
...of scaled marketing channels. So CRM, even putting some marketing on their invoice because what we found with user research is restaurant owners are much less bothered by getting an, a polished marketing email from us. You know what? They care about
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from transcript21:49 – 22:51
...marketing advertisements. And especially with our age right now where search as an interface is changing towards AI interface, and the AI interface is giving a lot less credit to all of the content.
45:38 / 46:50
from transcript45:38 – 46:50
versus using something proprietary? So I think that's been an interesting evolution over the last decade or so. And I think, again, it really depends upon, you know, what the core licensing methodology is. Some, you know, projects will allow you to d
40:33 / 41:34
from transcript40:33 – 41:34
...was marketing was a very self centered, I have this budget. I'm gonna blast you and interrupt your life and interrupt your day because I want you to buy this thing from me. Right? And inbound marketing was the exact opposite. It's like use whatever l
1:36:44 / 1:37:49
from transcript1:36:44 – 1:37:49
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