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...into paid marketing, you aren't paying them, and you're paying for their distribution and access to their distribution. If you're doing social too, like you're doing, let's say, Instagram or whatnot, pay paid advertising in Instagram, that's great. B
Not every product can drive word-of-mouth loop, but they can drive recommendations, and they can create user generated content. One of those tactics usually applies to at least one product. So there is an opportunity to create some sort of earned cha
...to get a lot of organic traffic from generative engines even without optimizing for those mentions and citations. And the second thing you layer on are some of these new tactics like the expansion on community marketing more broadly, but then also st
...marketing now, I think, broadly extends to this idea of how do we manage community sentiment across not just our own channels like Discord or emails and our newsletters, but also these broader channels. Like, what are people saying about us on Quora,
...marketing organic strategy, if you ask me that five years ago, I would have said that's SEO. It's search engine optimization. Go on Google. That's your organic marketing strategy. If you ask me what's the organic marketing strategy right now, to me,
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