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14 results for “monetization”
Topic2 mentions across episodes
monetization
giving the same percentage of the profits to the record labels who have an unbelievable amount of bargaining power over them. So the question is, what do you do next? Audiobooks is a good bet. Podcasting is a good bet. Something where you can eventua
51:41 / 52:51
from transcript51:41 – 52:51
...monetization, some kind of membership program, or paywalling their feed, and about half from advertising. And and it should the mass should sort of work out where that's gonna be the case. For the type of podcast that we are, whether you have lots of
55:57 / 57:20
from transcript55:57 – 57:20
has grown all completely organically. Again, because there haven't been viable business models, there has been no ability or incentive for anyone to spend on advertising and marketing for podcasts. That has changed now. You're gonna start seeing, cer
33:44 / 34:47
from transcript33:44 – 34:47
Now there's some things I can start CPG, I can start to do some clever stuff with ads where that will begin to ramp and ramp and ramp. But, yeah, I'm You've got unlimited upside with how you spend your time now that you don't have to do work twenty f
1:06:44 / 1:07:52
from transcript1:06:44 – 1:07:52
...monetization for the whole space. What's going on here? Well, now all of a sudden there are two extremely viable business models in the space at at totally different ends of the spectrum. And I think they're gonna coexist completely, which is tentpol
28:23 / 29:43
from transcript28:23 – 29:43
the primary way that people monetize podcasts, at least in The US, is through sponsorships, advertisements. Right? But that process is like like like the rest of of podcasting is filled with friction, and it's, it's a clunky process. It's a manual pr
17:57 / 19:02
from transcript17:57 – 19:02
look at the paid subscriber base, and you can start to look at that. Another way of saying this is, are they earning that money for their publishers? And that's gonna be their natural tension. If you have if you're free press, there's no way at 10,00
28:26 / 29:39
from transcript28:26 – 29:39
social followers to iHeart and all of our products and brands and people, so we can push it through that as well. When we do the iHeart Music Awards, we get twice the social impressions of the Super Bowl or Grammys. People talk because it's back and
36:08 / 37:53
from transcript36:08 – 37:53
Medium probably has a struggling business model. Like, are they gonna produce ads? Are they gonna make you pay for the content you read? Or maybe they could have these tokens where every time you write a blog post, you get tokens issued to you, and y
33:38 / 35:17
from transcript33:38 – 35:17
And so we're not running the the company to like turn a profit, but the thing that is true and we've kept true pretty much the whole time is we don't need to raise money again. We're not on this clock. We have like we are in control of our financial
1:21:39 / 1:22:46
from transcript1:21:39 – 1:22:46
CDs, which replaced cassette tape. There's always a symbiosis. I listen to my music collection when I wanna escape the world. I listen to radio while I hear what's going on in the world. By the way, 80% of Spotify, Pandora, etcetera, listeners, the m
34:24 / 35:38
from transcript34:24 – 35:38
And so then when I go into meetings, people know me because of this pod. Right. And that reduces friction. I don't have to go sell myself in a meeting. Right. I'm already sold, and it makes business easier. And so for me, the pod isn't about making m
5:12 / 6:18
from transcript5:12 – 6:18
you know, to the people working, there. And then they released it, and Claude went off on his own and and everything else. So these are not, like Yeah. Okay. So you were doing the thirty minute hard cutoff when we And so when had that famous. So unsa
55:26 / 56:31
from transcript55:26 – 56:31
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