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13 results for “market strategy”
Then when you decide which space that you're going to operate in, you've built an enormous set of boundaries around what you do. The third one is validation. If you are trying to please your boss, that's what you're going to do. If on the other hand,
25:27 / 26:30
from transcript25:27 – 26:30
...marketing, which So you said counter positioning twice. I love seven powers. And so, like, for me, it's like, you know Yeah. Incredibly exciting. But what is counter positioning, first? Counter positioning is where you take what someone else's, like,
45:43 / 46:50
from transcript45:43 – 46:50
Our competitors were in ziplock bags in computer stores. Well, when something like Steam shows up, when something like, downloadable shareware shows up, everything about your product changes. So, again, these four things are choices. And if you're gl
26:13 / 27:15
from transcript26:13 – 27:15
...marketing, which is So you said counter positioning twice. I love Seven Powers. And so, like, for me, it's like, you know Yeah. Incredibly exciting. But what is counter positioning, personally? Counter positioning is where you take what someone else'
44:59 / 46:38
from transcript44:59 – 46:38
...marketing, which So you said counter positioning twice. I love seven powers. And so, like, for me, it's like, you know Yeah. Incredibly exciting. But what is counter positioning, first? Counter positioning is where you take what someone else's, like,
46:20 / 47:31
from transcript46:20 – 47:31
...genius marketing, which is So you said counter positioning twice.
44:07 / 45:29
from transcript44:07 – 45:29
represents you. And that competitor will do some things that the customer needs that you don't do. Where those two circles overlap and yours doesn't, that's the value wedge of that vendor. Unique value that that competitor can bring to that customer
31:59 / 33:23
from transcript31:59 – 33:23
Other ones, can be, hey. We're very, let's say, individualistic product, but can we actually create a referral mechanism for it? For b to c, that's actually very straightforward. A lot of b to c products, thrive on referrals. For b two b, it can be m
59:15 / 1:00:22
from transcript59:15 – 1:00:22
...to market tactics is, I mean, every single founder who has a product wants to know how to get more customers tomorrow. And the especially direct consumer, I mean, it's cutthroat, very competitive. Obviously, you mentioned word-of-mouth referrals. Tha
36:41 / 37:48
from transcript36:41 – 37:48
I have thousands of Gmail accounts that I sign up for any and every product. I go through their entire experience. I look at their monetization strategies. I look at their activation. I do it across direct competition, of the company that I'm working
25:27 / 26:38
from transcript25:27 – 26:38
...market tactics is, I mean, every single founder who has a product wants to know how to get more customers tomorrow. And the especially
36:00 / 37:26
from transcript36:00 – 37:26
...market fit, just as the first chapter before we move to the seven powers, I had a investor update last night, and it was a 1,400,000.0
33:27 / 34:47
from transcript33:27 – 34:47
...even further there. So what are just some go to market tactics
51:44 / 52:47
from transcript51:44 – 52:47
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