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15 results for “interest graph”
you're like, this is magic. I can acquire exactly the customers that I want. Of course, that's at the expense of the users, and Facebook has walked back a lot of this and made it more broad. Is there some measure of an advertiser being able to tell y
54:43 / 55:51
from transcript54:43 – 55:51
anti phishing list or a safe browsing list, anti malware site list. And that's how we solve the problem of ad networks that today in conventional ad tech will track you on the front side and take all your data even before they've decided what ad to s
54:01 / 55:00
from transcript54:01 – 55:00
And, you know, while people will laugh at this, people still watch CNN, especially people of my generation, and they will respond to direct response television ads. So, again, let's think about who our target audiences are. The CNN audience is very d
20:08 / 21:18
from transcript20:08 – 21:18
...interesting that how the notion of of who you are as an individual actually informs a lot of
36:39 / 37:45
from transcript36:39 – 37:45
and people start asking their questions in that way and they pay for it, that is very disruptive to online advertising. And who knows where that lands? Or does it go the other way where people are using more and more search, and there's a freemium mo
17:14 / 18:16
from transcript17:14 – 18:16
very systematically went through all of the pieces of Facebook that we could either lean on or build our our own. And we decided systematically, okay, we're gonna lean on Facebook for this. We're gonna build our own this. Right? Mhmm. That, I should
41:50 / 43:01
from transcript41:50 – 43:01
It's a combination of the creative that you're throwing into these conversion optimized systems. Creating probably makes the most difference. Like one example I'll share with you actually is a lot of people really want to use video content for ads th
26:57 / 28:17
from transcript26:57 – 28:17
...based on interests? Are you targeting more based on more granular customer level data like lookalikes or retargeting? It's a combination of the creative that you're throwing into these conversion optimized systems. Creating probably makes the most di
25:58 / 27:23
from transcript25:58 – 27:23
basically no ad targeting that's happening natively on Facebook. Like, there probably is targeting that's happening through the third party Microsoft advertising network, but none of that is, like, technology that Facebook's building or value that's
2:55:30 / 2:56:33
from transcript2:55:30 – 2:56:33
on which a very coveted set of users interact with. Obviously, they express high intent, so Google is one of the most profitable ad businesses. Facebook, very similar. It took us a while to figure out what was coveted about these users. Turns out wha
45:40 / 46:48
from transcript45:40 – 46:48
optimization that's never been possible before. And then the other side of this is, like, for all of that being true, it's amazing how sort of bad schlocky and ineffective most Internet advertising is. And I think there's some truth to both of them,
27:01 / 28:22
from transcript27:01 – 28:22
or is there a freemium in the middle with some paid and some free, some ad supported and some not that is how we get to a hybrid? In any of those cases, yes, search will change as a mix of your channel but the thing you need to look at is volume and
38:06 / 40:08
from transcript38:06 – 40:08
you probably get inundated with outbound emails all of the time. Right? And there's probably, like, 1% of those emails that you actually do react to and you actually do something with or a small amount. And when you actually extrapolate why that is,
19:20 / 21:07
from transcript19:20 – 21:07
...interesting ways. Can I ask you a question, Antonio? Because I'm really curious about this. So to me, one of the big unsolved questions that I never quite wrestled to the ground, I talk a little bit about this notion of, like, subprime attention. It'
26:12 / 27:22
from transcript26:12 – 27:22
Joshua Pysh: Look, Jeff, what I would say is a good CEO is not just strategic. A good CEO is strategic and opportunistic. Okay? So if you look at the data and the data is telling you a story, okay, if you believe in that story, then you make investme
19:28 / 20:35
from transcript19:28 – 20:35
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