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16 results for “influencer marketing”
Topic6 mentions across episodes
marketing
...marketing through that kind of sponsorship placement
41:14 / 42:32
from transcript41:14 – 42:32
...lot of influencer marketing agencies or managers, they'll basically tell you, I need at least $10,000 to, like, make this thing work. And, you know, as a probably an early stage growth team, you think like, wow, that's a lot of money you need to, lik
41:57 / 43:08
from transcript41:57 – 43:08
...influencer marketing and they'll think, you know, these these big trendy creators, people that have, like, a million followers, for instance. And, they're the ideas that, okay, we're gonna carve out a really big budget. We're gonna, you know, choose,
43:19 / 44:33
from transcript43:19 – 44:33
...to influencer marketing as a as a new marketing channel and really dedicating budgets to it. Yep. And we set up a software that helped matchmake brands to influencers to promote products and services a little bit more organically and, authentically t
7:31 / 8:36
from transcript7:31 – 8:36
...marketing, especially on the socials, it gives you an opportunity to have a little video and interaction. And lovable is all about seeing, like, oh my gosh. This is what I can do and, this is possible. So that drives people to go and try it themselve
34:30 / 35:31
from transcript34:30 – 35:31
...with influencer marketing because it why it's so effective, you know, we we all know, you know, Dunbar's number, which is, you know, have this number, like, a 150 people that you call kind of your network. And your network, you trust more than the av
47:57 / 49:02
from transcript47:57 – 49:02
...marketing, about their plans for organic and paid. And we can go, we hope, many times deeper if we're doing our jobs right than and than most other investors into that social media go to market side, which which is obviously the the the biggest chall
4:27 / 5:41
from transcript4:27 – 5:41
you know, and this influencer marketing and customer acquisition costs have gotten higher and higher. If you were today, I mean, you are doing it, right, with your new company. But if you were to to introduce a new product into the market today, What
9:35 / 10:44
from transcript9:35 – 10:44
...in influencer marketing? And, across all of the social platforms, that is my organic which is balance kind of paid to be fair. But when I think about organic, there is still a lot of that word-of-mouth. What are my users posting on social? What are t
29:58 / 31:09
from transcript29:58 – 31:09
...y type marketing that you can tailor and make much, much better. And I'll give you a good example. I'll give a little shout out to two guys I met in London actually called Hyper GTM
53:14 / 54:19
from transcript53:14 – 54:19
...influencers to help develop popular food brands alongside retail networks. So, like, ghost kitchens kind of, you know, suck because everyone's like, I don't know what the this brand is. Right? So I don't have any, like, brand loyalty to it. Yeah. But
13:29 / 14:30
from transcript13:29 – 14:30
...brand marketing, airports, billboards, buses. That's where the shift is. How does that change? If you're a CMO, you would say, okay. The thing I really need to figure out is how to build influence. Right? How do I build influence with my target audie
52:30 / 53:36
from transcript52:30 – 53:36
...like, influencer marketing. Right? Yep. So I as I started to do this, I was like, oh, this would be so much easier. And this is, like, 2016,
6:45 / 7:52
from transcript6:45 – 7:52
...influencers who have got cash rich, and so they become investor creators. So, like, Sean Puri in My First Million, you know, he he frequently says, like, the media model isn't who his best business model. It's the mullet out the back, which is the hi
31:27 / 32:33
from transcript31:27 – 32:33
...Do you use influencers? We do. We never manage to scale the channel. It can go to, let's say, up to 1,000,000 spent, and for us, it's like nothing. Do you think people waste a lot of money on influencers today? Absolutely. But I do believe when talki
36:44 / 37:47
from transcript36:44 – 37:47
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