The Twenty Minute VC (20VC)

20Growth: How to Build a Paid Marketing Machine: ROAS (Return on Ad Spend) 101 | The Rise of User Generated Content and How to Use It | TikTok Ads: Expectations vs. Reality | Hiring for Growth: When and Who with Sandy Diao

...hiring for, so many teams that are less than five or 10 people are already want a founding growth marketer or a founding head of growth or a growth hire. And I think they're seeing this really clear need where the founders are already starting to inv

The Twenty Minute VC (20VC)

20Growth: How to Build a Paid Marketing Machine: ROAS (Return on Ad Spend) 101 | The Rise of User Generated Content and How to Use It | TikTok Ads: Expectations vs. Reality | Hiring for Growth: When and Who with Sandy Diao

or, which is hard because in the job description you are specifying a salary range, of course, and a and a years of experience. But I think the more important thing is somebody who's willing to be hands on kind of adapt to this very, very quickly cha

The Twenty Minute VC (20VC)

20Growth: When To Make Your First Growth Hire? How To Structure the Hiring Process for Growth? Five Core Things the Best Growth Hires Do in the First Week? What to Expect New Growth Hires to Achieve in the First 30 and 90 Days with Hila Qu, Growth Advisor

...an agency work well and when does it not work? In general, I think agency should comes a little bit later if you're thinking about figure out your growth mechanism. This is fundamental to your business, to your point. Like, you have PMF, but also you

The Twenty Minute VC (20VC)

20Growth: When To Make Your First Growth Hire? How To Structure the Hiring Process for Growth? Five Core Things the Best Growth Hires Do in the First Week? What to Expect New Growth Hires to Achieve in the First 30 and 90 Days with Hila Qu, Growth Advisor

...When does hiring an agency work well and when does it not work? In general, I think agency should comes a little bit later if you're thinking about figure out your growth mechanism. This is fundamental to your business, to your point. Like, you have

The Twenty Minute VC (20VC)

20Growth: Inside Ramp's Growth Engine: How Ramp Became the Fastest Growing SaaS Company Ever | What Worked & What Did Not Work | How to Hire for Growth | How to Find Alpha in Channels Where No One Else Can with George Bonaci

...I think hiring for potential, especially early on in the business, is far far more important. I actually think it would be a mistake to hire someone more senior, like, if you're series a. Hiring a really smart generalist that can think in terms of fi

The Twenty Minute VC (20VC)

20Growth: How to Use Influencers to Scale Growth Insanely Fast | How to Optimise User Onboaring for Growth | How the Best Growth Teams Create Organic Growth and Community | Why LTV/CAC Models are BS with Ketty Slonimsky

And Xyng and Lavie, since they're like the youngest kids, they're still a part of growth marketing, including funnels, commonly sitting under the founder. When we think about building out that growth team, there's a lot of founders who'll be listenin

The Twenty Minute VC (20VC)

20Growth: Three Growth Lessons Scaling Whatsapp from 0-100M, Why You Should Hire a Head of Growth Sooner Than You Think & The Biggest Mistakes Founders Make When Hiring for Growth with Ryan Wiggins, Head of Growth @ Mercury

...through again. I'm a first time fan of hiring my first growth hires.

The Twenty Minute VC (20VC)

20Growth: Three Growth Lessons Scaling Whatsapp from 0-100M, Why You Should Hire a Head of Growth Sooner Than You Think & The Biggest Mistakes Founders Make When Hiring for Growth with Ryan Wiggins, Head of Growth @ Mercury

PM that has started right out of college doesn't necessarily have. And so I look for someone that has been making some changes and been able to affect that change. I have Mercury, one of the best PMs I've worked with, was someone that came from custo

Lenny's Podcast

10 growth tactics that never work | Elena Verna (Amplitude, Miro, Dropbox, SurveyMonkey)

...hiring too soon for growth. There is we live in tech. There's always lots of start ups. Start ups are obviously looking to grow. And there is a huge misconception in the field that in order to get growth going, you need a growth team. It's like absol

The Twenty Minute VC (20VC)

20Growth: Biggest Growth Lessons from Instacart and Opendoor, Why 70% of Growth Experiments Should Fail and How to Fail Fast, How to Hire a Growth Team; Secrets and Tips & Why Operator Investors WIll be the Best Investors in 10 Years with Sri Batchu @ Ram

...the first growth hire? And what do the stages look like? I could probably speak to, like, a more senior growth hire, how you kind of think about it. And, and so I think in terms of sourcing, Google has actually done a good job of summarizing on Twitt

The Twenty Minute VC (20VC)

20Growth: Inside Ramp's Growth Engine: How Ramp Became the Fastest Growing SaaS Company Ever | What Worked & What Did Not Work | How to Hire for Growth | How to Find Alpha in Channels Where No One Else Can with George Bonaci

...And hiring someone that you have high confidence can do that or fill that gap versus check a bunch of boxes. So not getting clear on that, I think, is the number one reason why you would mishire. And that's mostly on the manager, if I'm being honest.