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12 results for “growth marketing”
Concept8 mentions across episodes
growth
Topic6 mentions across episodes
marketing
...of growth that ultimately evolves. Should customer success not also share in the financial incentive structure of an upsell or a retention? I believe they should. If you have the sales team that is getting rewarded for acquiring customers and you hav
35:14 / 36:15
from transcript35:14 – 36:15
...Growth comes in. We're gonna literally scale very fast the first use case. How we do that? We start with paid user acquisition. Commonly one channel is gonna be meta. We scale to three, five k daily. This is where the algorithms start to optimize, an
12:41 / 13:46
from transcript12:41 – 13:46
That is correct. Now some teams will generate what we would call, SQLs and the sales team would close it. If incentives drive behaviors, which I think we both agree they do, and you incentivize me, a CS rep with, you know, economics on upsell, g two,
36:43 / 37:46
from transcript36:43 – 37:46
it's going to take you a long time. But if you actually land in a very like small deal, then you start expanding it, those approvals have disappeared completely. What are your biggest lessons on how to land and expand successfully? Because I I'm in a
17:50 / 19:03
from transcript17:50 – 19:03
But, yes, if you're able to, like, graph that response curve and see when something goes from linear to start to decay in terms of response, that tells you it's like, okay. We're no longer getting an expected output given the input, and then we have
11:55 / 13:01
from transcript11:55 – 13:01
...a growth person. So if you're starting with self serve monetization, growth higher should be frankly first before sales. Your sales, are gonna be more opportunistic in nature versus if your sales, like, company, go ahead. Hire sales. Wait for growth
13:19 / 14:38
from transcript13:19 – 14:38
...of marketing Mhmm. And product engagement could be easily a part of growth. In my previous job at HelloSX, I owned product as well. My question when I hear that in terms of the onboarding, the paywalls, and everything that you mentioned there, is gro
3:45 / 4:45
from transcript3:45 – 4:45
and I'm getting an expansion of 50. That's not good. The sales cycle for the expand is too long, and the dollar assigned to the expand is not high enough. I can start to pull different levers in the comp plan. So I can say, hey, mister sales rep, I'm
25:23 / 27:00
from transcript25:23 – 27:00
is really good. We're landing. I'm making these numbers up. We're landing. The average land sales cycle is four months. We're landing at 75 k. K? That's a good land motion. I'm happy with that. Now my expand motion is taking twelve months, and I'm ex
22:29 / 23:34
from transcript22:29 – 23:34
...growth marketing so they can charge you 20 to 30% more in their salaries. But at the end of the day, sales is doing your monetization. They are doing your activation. They are doing your retention and success efforts. So for sales led companies, yeah
12:46 / 13:50
from transcript12:46 – 13:50
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