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13 results for “growth marketing”
Concept8 mentions across episodes
growth
Topic6 mentions across episodes
marketing
...of growth marketing, including funnels, commonly sitting under the founder. When we think about building out that growth team, there's a lot of founders who'll be listening to this. And I'm thinking of several of our portfolio companies that should b
41:59 / 43:03
from transcript41:59 – 43:03
...growth, marketing led growth, sales led growth, and introducing it into this ecosystem constantly is, what really separates companies that can continue growing for a long periods of times versus the ones that can see a really big blip, potentially ev
53:12 / 54:16
from transcript53:12 – 54:16
...marketing led growth, sales led growth, and introducing it into this ecosystem constantly is, what really separates companies that can continue growing for a long periods of times versus the ones that can see a really big blip, potentially even unico
52:23 / 53:51
from transcript52:23 – 53:51
...If you looked at our charts, you know, we had these, like, spikes whenever media covered us or whenever an influencer talked about us. It wasn't repeatable. It wasn't systematic. It wasn't until we had a team that was really thinking about how do you
1:03:39 / 1:04:53
from transcript1:03:39 – 1:04:53
...with growth marketing. But if we're talking about growth programs that are going to touch the product, I think it's much more ideal to have it sit under product. I totally agree. I think the biggest mistake that I see within portfolio companies withi
13:28 / 16:26
from transcript13:28 – 16:26
...spend by 20% a week. Well, no. Like, take advantage of the opportunity. Grow as quick as you can. On the other side, if it's actually below, you could give yourself more freedom because maybe you got a bet on the thesis of how it will play out, where
36:29 / 37:45
from transcript36:29 – 37:45
...growth, there's, like, a lineage, almost like a coaching lineage, like, all the way back to the social gaming days. And so I had started this company
2:06 / 3:21
from transcript2:06 – 3:21
...That's why you see such a big focus on founder led brand, founder led sales, founder led marketing. Right? It's literally, you know, first person who is the CEO, the executive, maybe even somebody on the founding team, they are a head of growth essen
1:02:11 / 1:03:19
from transcript1:02:11 – 1:03:19
...where I would say, like, 70% of, like, the growth OGs made into growth, which was the early Facebook platform social gaming days. If you look at, like, some of the top people in growth, there's, like, a lineage, almost like a coaching lineage, like,
2:49 / 4:06
from transcript2:49 – 4:06
...growth marketing, including funnels, commonly sitting under the founder. When we think about building out that growth team, there's a lot of founders who'll be listening to this. And I'm thinking of several of our portfolio companies that should be l
42:40 / 43:45
from transcript42:40 – 43:45
which are marketing sourced? They're doing executive dinners. They're doing the events. They're doing the webinars, which you love. So they're doing ABM, like personalized outreach, very tailored. Yes. Very tailored. And then on the other end, we hav
39:40 / 40:47
from transcript39:40 – 40:47
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