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15 results for “growth marketing”
Concept8 mentions across episodes
growth
Topic6 mentions across episodes
marketing
...efforts are bringing revenue. So what do most VC backed companies do? They spend money and marketing money on ads, SEO, where you can track, like, the conversion of articles, even though that's inaccurate. You try to build, like, a a model, that, giv
27:43 / 28:46
from transcript27:43 – 28:46
specific to each of these specific jobs to be done, you can get somebody to wanna learn more about the product. And so long as you can kind of promise them that you'll point them there and they can get the thing done, they enter the ecosystem and the
59:43 / 1:01:03
from transcript59:43 – 1:01:03
But those are almost like it's, it's a lagging indicator that something needs to change and you're changing it, and then you know that you're gonna have to optimize the hell out of it in order to actually bring it even to the previous performance res
20:09 / 21:20
from transcript20:09 – 21:20
...marketing, that's super clear. With organic and particularly enterprise marketing, trying to gauge that relationship is much harder overall. And instead, the way I do it is you have to look over a longer time horizon and allow for more fuzzy attribut
34:29 / 35:33
from transcript34:29 – 35:33
...marketing budget on creating brand videos for some of these launches that we have. So for example, when Descript really decided we're gonna go after the video editing market, we basically worked with, videos production studio that, you know, 6 figure
31:25 / 32:34
from transcript31:25 – 32:34
Sure, a large marquee logo is expressing interest, engage with them, but don't count on them as your answer to hitting your target. You wanna still be prospecting into good fit companies who have a reasonable sales cycle which will help you build a p
32:58 / 34:16
from transcript32:58 – 34:16
...for, the enterprise side of the house, the b to b side of the house, usually fits the mold of demand generation where you're creating demand for the sales team and you're bringing new customers and prospects into the fold and into the orbit of the co
6:43 / 7:53
from transcript6:43 – 7:53
or it'll look like such a jumbled mess that you as the recipient can't really understand it. That's actually a signal that not only have they kind of boiled it down and they understand it, but they're not able to communicate it in a way that the rest
11:02 / 12:46
from transcript11:02 – 12:46
this is the metric that maps to this step. This is the metric that maps to this step. This is the metric that maps to step C. Right? And then saying, okay, where are we performing at on these metrics right now? And then you need to go through the exe
11:55 / 13:00
from transcript11:55 – 13:00
...marketing the minute I walk in, I go, great. So give me your top 10 list of things you want us to do. And I'll knock it out immediately. It's simple things like, we just need competitive analysis on our top competitor. We haven't gotten that. Great.
24:56 / 26:38
from transcript24:56 – 26:38
...spend by 20% a week. Well, no. Like, take advantage of the opportunity. Grow as quick as you can. On the other side, if it's actually below, you could give yourself more freedom because maybe you got a bet on the thesis of how it will play out, where
36:29 / 37:45
from transcript36:29 – 37:45
...brand marketing, it gets harder with attribution on what that investment is actually resulting in. But I think it does make a difference depending on where you are as a company and what geographies you are going into, what segments you're trying to b
38:56 / 40:02
from transcript38:56 – 40:02
...marketing. They were doing a lot of events programming. And, like, we could have kind of followed in those footsteps, but there was the ability to take a different path. And so what we decided to do was double down on customer marketing and customer
18:35 / 19:46
from transcript18:35 – 19:46
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