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11 results for “fan engagement”
...engagement front in 2009, the big thing that happens there is Like button. You know where I'm going with this. The like button. Yep. And I know you know who invented the like button because it wasn't Facebook. I don't know. Friend feed. Oh, no way. B
3:08:47 / 3:10:03
from transcript3:08:47 – 3:10:03
...Engagement in 2008 was also in the doldrums. 50% of monthly actives were daily actives. And from what I can tell, that basically was just an artifact of as the company got bigger, every marginal user they added was sort of less engaged than the early
3:08:14 / 3:09:15
from transcript3:08:14 – 3:09:15
...engagement of users goes down over time. Because some of the engagement gets siphoned off by ads, and some of it gets siphoned off in different ways. But there's many holdout groups across many companies have proven this. So the question for any one
51:45 / 52:51
from transcript51:45 – 52:51
...engagement based that is an incredible signal for both monetization and long term retention. With respect, do you want great product engagement? And what I mean by that is if you want simplicity, it wouldn't necessarily be depth of product engagement
28:29 / 29:47
from transcript28:29 – 29:47
...your engagement number. And it was very clear for the entire time that I was there that engagement was the most important thing. Acquiring users that were gonna use the site all the time, that's what drives revenue. It's also what drove, you know, so
50:03 / 51:17
from transcript50:03 – 51:17
...was engagement, meaning how often do people come back and use the site. And the third was revenue. And we literally had three goals for the five years that I was there. If you can govern that business with three goals, you can govern literally any bu
49:25 / 50:35
from transcript49:25 – 50:35
...engagement based. That has nothing to do with monetization whatsoever. So what is it that your moment is with the product? What is it steps for you to set up to get to that moment? What are the first habit loops that you're gonna start falling into t
27:34 / 28:47
from transcript27:34 – 28:47
We thought being Call of Duty, you got to have a character in Call of Duty would raise a lot. That did not. We thought Ronaldo get your haircut and play football with Ronaldo would raise a lot. That did not. Wow. You realize, like, not all followers
11:14 / 12:15
from transcript11:14 – 12:15
and allow for more fuzzy attribution. So for example, we're going to be doing a big enterprise marketing push in San Francisco. We're doing billboards, we're doing podcasts, we're doing newsletters, we're doing events on the ground. And we're not goi
33:42 / 34:45
from transcript33:42 – 34:45
...for us, Matti is fantastic in person at large speaking events at fireside chats, and so that's what he really leans into. Equally, he's not that excited about being active on Twitter or x. He naturally isn't that active on those platforms, and that's
41:59 / 43:03
from transcript41:59 – 43:03
And I became super active on there and ended up, over time, accumulated a crazy number of followers. I think, like, 3,300,000 followers. But Million. Of course, it's not really that relevant anymore. That's crazy, though. Wow. So what happened was yo
4:30 / 5:37
from transcript4:30 – 5:37
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