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21 results for “direct marketing”
Topic6 mentions across episodes
marketing
Topic4 mentions across episodes
direct marketing
“Direct marketers invented A/B testing 40 years before doctors used it”
...direct marketers actually pioneered the randomized control trial of the AB test about forty years before it made its way into medicine. So there you go. But, that made me, of necessity, very, very int
1:56 / 2:24
market insight1:56 – 2:24
...having marketing, incorporating things like account based marketing and account based marketing platforms.
26:17 / 27:19
from transcript26:17 – 27:19
...what direct marketing is, how it works, what's going to be effective for you.
11:16 / 12:21
from transcript11:16 – 12:21
...what direct marketing is, how it works, what's going to be effective for you. How'd you get smart about it? I did something that most people when I've told other for profit CEOs about it, they're like, you did what? And I was like, well, I made every
12:00 / 13:16
from transcript12:00 – 13:16
...marketing and account based marketing platforms. So that by the time you get to a buyer, they kind of already know who you are. Right? Like, if I follow you on LinkedIn, I start liking your posts. I comment on your posts. I know what company you're f
27:04 / 28:06
from transcript27:04 – 28:06
...marketing, that's super clear. With organic and particularly enterprise marketing, trying to gauge that relationship is much harder overall. And instead, the way I do it is you have to look over a longer time horizon and allow for more fuzzy attribut
34:29 / 35:33
from transcript34:29 – 35:33
...messages directly out to individuals within organizations, you know, at a very, very precise level. And it's really great to see actually. It's sort of fun time to be in marketing right now. And, of course, there's a lot of things that have changed t
19:30 / 20:36
from transcript19:30 – 20:36
...a new VP of marketing where the founder feels like his knees were cut off. Assuming we've got a company that has a fantastic positioning story, The next stop upstream is demand generation, which I assume by which you mean the proliferation or the pro
32:56 / 34:03
from transcript32:56 – 34:03
...marketing events are probably some of the best ways to meet people and some of the best lead generation tools out there. But people who say outbound is dead, I no. I I don't want you as my sales leader. So sales should be responsible for their own pi
13:48 / 15:21
from transcript13:48 – 15:21
...marketing team with the enterprise part of our business. What we've landed on as our NorthStar metric there is number of marketing sourced sales qualified leads. Marketing has identified a lead someone signed up for a webinar, an email, or even signe
35:14 / 36:18
from transcript35:14 – 36:18
...is a cherry on top. Yeah. I mean, depends on the phase, but, like, we were trying to figure out product market fit. And then once we figured out product market fit, but the cherry on top for for us was Denise I'll give you a awful example as I advise
13:30 / 14:34
from transcript13:30 – 14:34
...type. Everyone says BDRs and SDRs is is dead now. The cold outbound, the cold email, cold LinkedIn, so 2015. Do you agree or do you think that's a glib statement? I would not fully agree with it. I would partly agree with it with it's not the most ef
29:53 / 31:02
from transcript29:53 – 31:02
...marketing email with the best person. I don't know where Matthew works. I think it says here, actually. But this was you know, this kinda called some of that up. But okay. I noticed you've been exploring content. It actually pulled up content that th
38:14 / 39:20
from transcript38:14 – 39:20
...marketing team with the enterprise part of our business. What we've landed on as our North Star metric there is number of marketing sourced sales qualified leads. Marketing has identified a lead someone signed up for a webinar, an email, or even sign
33:42 / 34:45
from transcript33:42 – 34:45
...in marketing like this? Not to replace newsletters, not to replace email blast necessarily, but to be an added layer because you can get leverage out of AI to have a more customized email to this person once they meet a certain criteria. And, basical
39:45 / 40:46
from transcript39:45 – 40:46
incredible right now going through that because of the times that they're in. Do you find that people are receptive to it, though? I find that most buyers now in technology companies are just like, we're shopping for business. We're and it's almost a
11:45 / 13:02
from transcript11:45 – 13:02
...marketing is really out there just trying to get the name recognition. And then you think about sales outbound. That needs to be personalized, targeted, directly tied with the hypothesis to what I think your pain is gonna be and what you're going to
22:27 / 25:22
from transcript22:27 – 25:22
...about marketing the minute I walk in, I go, great. So give me your top 10 list of things you want us to do. And I'll knock it out immediately. It's simple things like, we just need competitive analysis on our top competitor. We haven't gotten that. G
24:46 / 26:03
from transcript24:46 – 26:03
“Every business does marketing whether they admit it or not”
...marketing really means you're not spending anything on paid ads, which is great. You know? It's great if you're not beholden to the the meta Google suite in that way. But I can be damn sure you've tho
21:08 / 21:32
contrarian take21:08 – 21:32
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