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17 results for “direct marketing”
Topic6 mentions across episodes
marketing
Topic4 mentions across episodes
direct marketing
about the attributes of their products and then within one tap encourage people to buy them. We're seeing a lot of momentum with brands leveraging these products, and we just released new studies that show that by using Instacart ads, brands are able
38:15 / 39:30
from transcript38:15 – 39:30
...set of marketing solutions to be able to attract that customer. One of them is sponsored products, which is if you type in our search engine cream cheese, you can appear at the top in a sponsored unit. That's very typical advertising, but also more s
37:24 / 38:33
from transcript37:24 – 38:33
...respond to direct response television ads. So, again, let's think about who our target audiences are. The CNN audience is very different than the TikTok audience, obviously. The Facebook audience is kind of hybrid. Right? But, again, let's meet peopl
20:08 / 21:18
from transcript20:08 – 21:18
basically no ad targeting that's happening natively on Facebook. Like, there probably is targeting that's happening through the third party Microsoft advertising network, but none of that is, like, technology that Facebook's building or value that's
2:55:30 / 2:56:33
from transcript2:55:30 – 2:56:33
It's a combination of the creative that you're throwing into these conversion optimized systems. Creating probably makes the most difference. Like one example I'll share with you actually is a lot of people really want to use video content for ads th
26:57 / 28:17
from transcript26:57 – 28:17
and people start asking their questions in that way and they pay for it, that is very disruptive to online advertising. And who knows where that lands? Or does it go the other way where people are using more and more search, and there's a freemium mo
17:14 / 18:16
from transcript17:14 – 18:16
...are actually gonna hold, like, AI optimization versus search engine optimization.
17:55 / 19:00
from transcript17:55 – 19:00
Now, here's the interesting thing that I find about ROAS and pretty much every growth scenario that I've been in. I don't think ROAS is necessarily the best target to start with. I think the best target to start with when you're investing in some of
25:58 / 27:23
from transcript25:58 – 27:23
anti phishing list or a safe browsing list, anti malware site list. And that's how we solve the problem of ad networks that today in conventional ad tech will track you on the front side and take all your data even before they've decided what ad to s
54:01 / 55:00
from transcript54:01 – 55:00
...important in direct response advertising and less important in brand advertising because you're going for the bigger, broader base. I guess, yeah, did you need all that targeting capability for those initial We needed basic targeting because our user
41:50 / 43:01
from transcript41:50 – 43:01
...teams in place. And one of the historical challenges for this segment is imagine you're a Subway owner. As a franchisee, you're contributing about 3% of your top line revenue to the franchise or brand that goes into a marketing fund every single year
48:00 / 49:01
from transcript48:00 – 49:01
with two or three messages, right, which is just an interesting It's crazy. It's crazy. Well, have have you seen any really surprising ads? Like, I I'm just sort of playing how playing out how this this could go, and you you now have unlimited abilit
23:59 / 25:05
from transcript23:59 – 25:05
And, then I'm gonna go fly around the world with Cheryl on a very different kind of trip here. So that's what they do. And for most of 2013, Bas and Cheryl are out on the road. They're pitching advertisers. They're explaining sponsored stories in the
3:50:59 / 3:52:03
from transcript3:50:59 – 3:52:03
what the ads would do on Facebook. I didn't believe that ads would work in social because you would be interrupting people's conversations, etcetera. Mhmm. I thought it would be really hard to do, whereas Google Ads were very specific. Right? You typ
59:53 / 1:01:02
from transcript59:53 – 1:01:02
I mean, you you need to kind of differentiate organic creatives. They tend to be a bit more on the crazy side, and then some of them just don't work at all and some completely, you know, go to the moon. And then you have meta ads or Facebook ads crea
24:44 / 25:46
from transcript24:44 – 25:46
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