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15 results for “cultural positioning”
Topic6 mentions across episodes
positioning
...this is a cultural conversation that I'm losing, I can't drive this conversation, versus, like, I just made a mistake? First of all, brands have a lot of power. Because when we have brands where we're having commentary, from everybody, from the presi
5:58 / 7:14
from transcript5:58 – 7:14
That behavior is bidirectional. In other words, the marketplace behaves towards a Vercel, as, you know, that's the name we created for Guillermo. And they behave towards the marketplace, and and and that's an important point because everything you kn
19:30 / 20:30
from transcript19:30 – 20:30
And I think maybe about wanting to listen to my favorite band on Spotify or something. If my favorite band's not there, I get upset. Same thing if I go on Instacart and I want a certain brand of x y z, that diminishes the experiences for me. So how d
36:44 / 37:52
from transcript36:44 – 37:52
we begin to think about, you know, rhythm of the of the name. So something like Dasani has a lot of rhythm to it. Right? It's kind of calming. Right? And and so we'll begin to extract things from that discussion on experience. We will then also, as p
20:14 / 21:17
from transcript20:14 – 21:17
And the tone and pushing it because people can be pushed. Right? You as a founder can, like, okay. Today, I'm gonna be extra energetic on this thing. And then, you know, that's gonna be my brand, you know, versus more like thoughtful and conservative
55:24 / 56:37
from transcript55:24 – 56:37
And if they don't tell other people about it, no one's gonna hear about it. But if the answer is yes, then your marketing problem is pretty much solved. There I feel like each of these is, like, its own book that we could talk through. And I wanna co
15:43 / 16:45
from transcript15:43 – 16:45
And so anyway, so the point is, like, this sort of centralized media thing that we've been living in that we grew up in or, you know, people my age grew up in, like, it it's it's a historical aberration off the norm. And, again, it's it's a consequen
26:11 / 27:24
from transcript26:11 – 27:24
flavors. Even smoking has diversified to a level where I'm like, okay, is there a hero Marlborough product these days? I don't even know. Do you think consumers on that thread are more or less loyal today? And I think about this one a lot because I t
27:42 / 28:46
from transcript27:42 – 28:46
And so I thought the halftime show, really spoke to that. And I think that a lot of brands were afraid to do anything that could be seen as making a political statement. And I think that is sad because black Americans are part of America. Our black h
24:44 / 25:50
from transcript24:44 – 25:50
Or or is every retail brand different and, like, you you can't necessarily translate across quite that way? I started my career at Procter and Gamble, and one of the things that was, kind of a just a fortunate blessing is I had the opportunity to wor
11:11 / 12:16
from transcript11:11 – 12:16
But but but and and therefore, the corporate brand like, why does the corporate brand exist? Like, why does a Procter and Gamble brand or any of these brands exist? It exists because if you have centralized media, you know, information is going throu
26:55 / 28:01
from transcript26:55 – 28:01
until you get to some scale. I think when you get to scale, product market fit is a little different. And then it shifts to, like, brand marketing, which is really about relevance, novelty. But when you're in the growth, getting to scale, I think pro
14:08 / 15:17
from transcript14:08 – 15:17
by being authentic and not being overtly cool, you're actually at the tail end of a new a new approach. And, you know, there there is an era where there was a lot of cool in in enterprise products, but they just didn't deliver. Right? And so then you
1:04:33 / 1:05:37
from transcript1:04:33 – 1:05:37
A brand is a promise. It's what do I expect from you? It's would I miss you if you were gone? And Hyatt Hotels has a logo. Nike has a brand. The way we know this is if Nike opened, if Nike opened a hotel, we'd know what it would be like. But if Hyatt
16:29 / 17:37
from transcript16:29 – 17:37
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