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8 results for “cultural positioning”
Topic6 mentions across episodes
positioning
does for them, what how it helps them to imagine, which is a fundamental role of of any name. Slight tangent, but I'm gonna go to ARC kind of research. We do mostly quantitative research now, but for years, we did, qualitative work, and we still do.
1:07:25 / 1:08:29
from transcript1:07:25 – 1:08:29
That behavior is bidirectional. In other words, the marketplace behaves towards a Vercel, as, you know, that's the name we created for Guillermo. And they behave towards the marketplace, and and and that's an important point because everything you kn
19:30 / 20:30
from transcript19:30 – 20:30
in huge volume across a comparatively small fixed cost base? Manufacturing businesses are like that. Software businesses are like that. Cloud computing is like that. Exactly. And the businesses that get the biggest tend to benefit from this principle
3:17:55 / 3:19:02
from transcript3:17:55 – 3:19:02
For example, when we are our sourcing funnel and how we think about building out our go to market on our founder side of the business. There, we really productize things because a lot of VCs through events, it's one off, but that doesn't compound. An
11:22 / 12:38
from transcript11:22 – 12:38
And if they don't tell other people about it, no one's gonna hear about it. But if the answer is yes, then your marketing problem is pretty much solved. There I feel like each of these is, like, its own book that we could talk through. And I wanna co
15:43 / 16:45
from transcript15:43 – 16:45
until you get to some scale. I think when you get to scale, product market fit is a little different. And then it shifts to, like, brand marketing, which is really about relevance, novelty. But when you're in the growth, getting to scale, I think pro
14:08 / 15:17
from transcript14:08 – 15:17
But but but and and therefore, the corporate brand like, why does the corporate brand exist? Like, why does a Procter and Gamble brand or any of these brands exist? It exists because if you have centralized media, you know, information is going throu
26:55 / 28:01
from transcript26:55 – 28:01
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