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...nano creators can go from, you know, zero to 500,000 or zero to a million views just as likely as some creator that already has a million views. So this UGC strategy worked really well for them so much so that they decided to double down, triple down
...interesting for creators to talk about Descript and their content. So the social sharing flywheel came in where we know that if you create an account on Descript, you have an inherent built in audience because you're trying to show the video to at le
...creator whose only job is to create Tik Toks, YouTube videos, Instagram shorts, YouTube shorts for ElevenLabs. And the way we actually hired this guy is if you typed in Eleven Labs on YouTube, he had the most viewed video above us. And so we were lik
Or if you only hire someone who's very quantitative and channel focused, then they're only going to be focused on getting out there, but no one's actually gonna convert or resonate. So hire one generalist person. And the most important thing is that
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