The Twenty Minute VC (20VC)

20Growth: How to Build a Paid Marketing Machine: ROAS (Return on Ad Spend) 101 | The Rise of User Generated Content and How to Use It | TikTok Ads: Expectations vs. Reality | Hiring for Growth: When and Who with Sandy Diao

...content creators, long form content creators. Now you expanded the total addressable audience on that platform, you can actually overcome that saturation cap in a particular channel like, for example, paid social by expanding your audiences over time

The Twenty Minute VC (20VC)

20Growth: How to Build a Paid Marketing Machine: ROAS (Return on Ad Spend) 101 | The Rise of User Generated Content and How to Use It | TikTok Ads: Expectations vs. Reality | Hiring for Growth: When and Who with Sandy Diao

...form content creators. Now you expanded the total addressable audience on that platform, you can actually overcome that saturation cap in a particular channel like, for example, paid social by expanding your audiences over time. I find that this is t

The Twenty Minute VC (20VC)

20Growth: Why Product-Market Fit is Not Enough, Revenue Does Not Create Usage, Metrics Must Be Before Strategy, Why it is Always Better to Concentrate than Diversify Marketing Channels and Secrets from Hubspot's Growth Engine with Brian Balfour @ Reforge

mix of like at scale of what's driving customers, it's gonna be a pretty likely a pretty small fraction. And so it kind of gets to in an enterprise product, you have to make your sales machine work. And if you can't make your sales machine work, ever