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8 results for “content optimization”
...viewed, visible, indexed in these knowledge bases that are essentially being indexed by these systems, you still need to focus on the same things. And that includes managing core web vitals, making sure that your website is actually crawlable, has st
38:13 / 39:19
from transcript38:13 – 39:19
...the content side of things should probably also talk to your PR and comps, to your people, etcetera. SEO is has a nasty habit of being in so many different places at the same time. Like, so many different things are important to SEO. You mentioned th
22:06 / 24:58
from transcript22:06 – 24:58
...content creation. How does AI impact search and SEO, do you think, most significantly in the next couple of years? I think AI for content generation is still problematic
26:59 / 28:48
from transcript26:59 – 28:48
...structured content, adding lots of helpful examples and facts and FAQs makes a huge difference. But if you want a prompt inject chat to PDF research, I it's it's definitely achievable. And, again, I think, like, these systems are, like, one hundredth
37:31 / 38:45
from transcript37:31 – 38:45
...consume content about your business and increasingly how they, like, interact with your business. It's not just, like, the entry point. It's more of the full journey of how somebody, like, engages with you or engages with your website. And so I think
27:03 / 28:09
from transcript27:03 – 28:09
...optimization or generative engines more broadly, they're like search in some ways, but they're actually also quite different. Search engines are still essentially in the game of trying to surface your own first party content, your own direct links. J
37:30 / 38:37
from transcript37:30 – 38:37
...than traffic. What do you mean by that? Sorry. Let's go back to the stat that 1,500 pieces of content get scraped and you send one visitor. And so is there any value in the content being there at all if you get very little amount of visits? Yes. Beca
38:15 / 39:20
from transcript38:15 – 39:20
...content. So I get a content scoring tool, which then looks at all the results in Google, and it says these are all the things that the other articles are are saying and then this is what you haven't said yet. So here are recommendations for how to be
24:43 / 25:47
from transcript24:43 – 25:47
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