Searching...
13 results for “content distribution”
Concept10 mentions across episodes
Distribution
Topic5 mentions across episodes
distribution
“Why distribution is now harder than ever despite AI making content cheaper”
...the distribution marketing question becomes even more prominent. I think it's really stepped into the forefront since kind of 2022 when the the kind of Instagram, you know, default model starts to unr
19:26 / 20:08
market insight19:26 – 20:08
Content is a way to make it easy for people to get out of that. Inspire them to change their diet. Maybe it's the world of healthier diet. Maybe it's the world of more diversified diet. And so that's why we integrated recipe very deeply into the Inst
1:07:30 / 1:08:30
from transcript1:07:30 – 1:08:30
...content go away, if you can no longer sell something, if you can no longer sell ads against something, if you can no longer even get the ego hit. Because if people aren't going to the original source, you don't even know. If you write some incredibly
30:50 / 31:52
from transcript30:50 – 31:52
...content and content is what you're worried about. Content is a is a different piece, where content, the problem right now is the default assumption has been that you get content for free. And it's actually interesting, a lot of the content creators a
6:34 / 7:52
from transcript6:34 – 7:52
...example, for distribution. Right? Okay. So this, by the way, is starting to make the case for why don't outsource your creation. Are you outsourcing your engineering? Don't outsource your creating. Right? Don't outsource your content. Content says ke
50:08 / 51:35
from transcript50:08 – 51:35
...content. But the way I think about it is that content is fundamentally inspiration. And I think when you develop a business that is based on inspiration, not just utility, you have a fundamentally more valuable business. And this is something that we
1:06:40 / 1:07:48
from transcript1:06:40 – 1:07:48
...content and just know when that distribution works in your favor at times, it also can work against you just like Facebook used to give tons of free traffic as they Googled all of these publishers and users until it didn't. And so I think, actually,
1:06:35 / 1:07:49
from transcript1:06:35 – 1:07:49
...you have to sweat over it. And actually so for example, here's a few things that I'm, like, half implementing, partially implement, or I am implementing, but I wanna implement more. Right? And it's this kind of thing you want, obviously, come to you
50:56 / 52:17
from transcript50:56 – 52:17
...There are lots of people creating lots of content, including, like, YouTube and UGC, just creating, like, tons and tons of content, some of which is great. It wasn't even enough to create lots of good content. With an explosion of choice, consumers n
53:02 / 54:16
from transcript53:02 – 54:16
...the content being there at all if you get very little amount of visits? Yes. Because you have the biggest platform to show your brand. And so it's just like an ad impression. But do you actually show your brand if it's like in an article that actuall
38:15 / 39:20
from transcript38:15 – 39:20
...you gotta create content, you gotta create blogs, you gotta think about your conversion paths. But I do think distribution is hotter these days. Like you gotta think about social, you gotta think about, you know, your presence on LinkedIn, are your f
20:03 / 21:18
from transcript20:03 – 21:18
Have a podcast?
Run your podcast through Clypt
Get ranked clips, hooks, and ready-to-post copy from your own episodes. Free to try.