Searching...
12 results for “consumer psychology”
Topic4 mentions across episodes
consumer
that made me, of necessity, very, very interested in what you might call counterintuitive aspects of human behavior and decision making. And it became pretty rapidly evident that if you actually study experimental empirical data about how people thin
2:14 / 3:17
from transcript2:14 – 3:17
why should they care? Yeah. So I would start with saying that we're all human and we should all care. Because eventually, when you are building the product, it's beyond the coding, beyond the science, beyond the AI. You're trying to change someone's
16:29 / 17:32
from transcript16:29 – 17:32
...PhD in consumer behavior. And this whole topic of behavioral science, I think, has a lot more applicability than people give credit for, right? You know, you and I have talked about the fact that it has applicability to founders, even, let's say, in
15:44 / 16:48
from transcript15:44 – 16:48
And so I got more and more interested in this stuff as a kind of sideline. But I couldn't understand why nobody was talking about it or trying to codify it or to classify it until I discovered sometime, I suppose, in the early two thousands, middle t
2:53 / 4:03
from transcript2:53 – 4:03
to the work of folks like Danny Kahneman, who's a founder of the field, author of the best selling book Thinking Fast and Thinking Slow, who very sadly passed in early twenty twenty four. So Danny founded this field of behavioral economics, and essen
5:21 / 6:30
from transcript5:21 – 6:30
having credibility and having trust and collaboration with people. Things that are difficult to quantify, but you could feel the emotional benefit coming out. So first thing I did was speak to customers and use my favourite two questions really, whic
26:58 / 28:03
from transcript26:58 – 28:03
...the consumer that you think product should create? Yeah. Because it's impossible to engineer. Because we're all different. How do you stimulate curiosity? Why do you create the button on a gaming console that makes a sound? There's no rationale for t
5:15 / 6:19
from transcript5:15 – 6:19
...emotion from consumers? And what did you learn? That's a big question. For my time in tech, that was much easier because a user experience that is nonlinear or a digital product that is slightly disturbing creates a lot of energy immediately, but you
5:54 / 7:01
from transcript5:54 – 7:01
But then you in a I'm okay, you're not okay. Because I'm saying, hey, it's your fault. And it was a comedian who said, anybody who drives faster than me is a maniac. Anybody who drives slower than me is an idiot. Because we think we're always right.
46:31 / 48:14
from transcript46:31 – 48:14
find losses much more painful than we find gains rewarding, and so take steps to avoid losses that might look irrational. We do funny things when we evaluate probabilities. So I was really fascinated when I learned about this field, and I decided tha
5:58 / 7:00
from transcript5:58 – 7:00
...that consumers are really gonna love in a niche that's not oversaturated. Could you talk a bit about the big chunky pieces of your vision for where
41:15 / 42:19
from transcript41:15 – 42:19
Have a podcast?
Run your podcast through Clypt
Get ranked clips, hooks, and ready-to-post copy from your own episodes. Free to try.