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13 results for “category creation”
...category creation. And I don't think it's as simple as that. I think it's, that's big part of the brand. What is your category? What market are you serving? But sometimes it's so simple. It's looking you in the face, right? Don't overcomplicate it. S
26:04 / 27:20
from transcript26:04 – 27:20
...on category creation was when MongoDB filed their s one to go public. So MongoDB had the most simplest s one filing I have seen to date, where they said we're modern data platform, modern data platform. And I'm like, Oh, my gosh, why didn't I think o
26:56 / 28:11
from transcript26:56 – 28:11
...creation? Let's say you're a new infrastructure company like me. So I like it. I was very heavily involved in the creation of software defined network and network virtualization. I spent ten years. I call it market annealing, just hammering the shit
21:03 / 22:45
from transcript21:03 – 22:45
...category creation, how you do messaging. For example, when Ollie Ghodsi, the CEO of Databricks and I have dinner, we almost always just talk about category creation and building out go to market. From a technology standpoint, it's actually a very int
20:37 / 22:07
from transcript20:37 – 22:07
...is category creation? So what, you know, what when do you know that category has been created? And then there's no real answer. Right? Like, it's sorta like it's kinda like porn. You know when you see it. So it's really hard it's really hard to tell,
11:45 / 13:02
from transcript11:45 – 13:02
...in this category creation journey. So there was we had a lot of discussion with my cofounders about do we create a new category or do we attach existing categories? There was an existing category called revenue acceleration that was owned by insidesa
12:30 / 13:48
from transcript12:30 – 13:48
...creation is difficult. It can take a long time and and you can time it wrong. You know, there's you know, many times people have attempted to create a categories and they were right but early, you know, which amounted to being wrong. You know, findin
18:37 / 20:17
from transcript18:37 – 20:17
...about category creation? And what is, like, a new category in your mind versus versus maybe just a very innovative product? Because Yeah. What what if, for example, someone, like, a founder comes to you and says, hey, Tyler. The reason why I'm not pr
44:10 / 45:20
from transcript44:10 – 45:20
...creation is, I think, super important, but it it's almost always it's a category that already exists as a problem. The problem that you're fixing for people already has words attached to that. If you're going to start using different words for that c
20:58 / 22:05
from transcript20:58 – 22:05
...category creation is difficult. It can take a long time and and you can time it wrong. You know, there's you know, many times people have attempted to create a categories and they were right but early, you know, which amounted to being wrong. You kno
19:26 / 20:44
from transcript19:26 – 20:44
...So category creation is, I think, super important, but it it's almost always it's a category that already exists as a problem. The problem that you're fixing for people already has words attached to that. If you're going to start using different word
21:43 / 22:47
from transcript21:43 – 22:47
...with category creation, there's such a large amount of education and skepticism. Can you talk about how you guys at Snowflake approach that? As you said, you didn't know what a cloud data warehouse was when you started out. So for any startup founder
8:36 / 10:04
from transcript8:36 – 10:04
...think in category creation. It is something entirely new. You have a SaaS product. You have AI companies. Really, if you're going to blend the two, it's an operating intelligence system. For us, it's a legal operating intelligence system. For you all
23:11 / 24:19
from transcript23:11 – 24:19
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