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9 results for “branding”
than that name. Design will change, messaging will change, products will change. Right? But that name is there. So I like to talk about this idea of cumulative advantage. Right? Over time, as people buy more and more of the product, they see it more
15:00 / 16:00
from transcript15:00 – 16:00
declining sales. Right? That's why they said, what can we do to ignite or spark the next wave of growth for the business? So we have to give them kudos for saying, hey, we can't just keep going down the path we're going. We need to change something.
6:35 / 7:51
from transcript6:35 – 7:51
This is a very human thing, but people want their boss to be happy. Right? They they they wanna be okay with their boss, And so they're thinking about, I don't know if my boss would like this. You know? He's more conservative or she's more conservati
53:07 / 54:20
from transcript53:07 – 54:20
...when you just put a logo on that undermines many of the awareness assets you already had going for you. Feels like they got very, you know, very controversial. They went against the status quo, more maybe than they should. I don't know. What do you w
38:55 / 40:00
from transcript38:55 – 40:00
...definition of branding, and I need to reread seven powers to refresh myself on this. But the idea is if I show you two products side by side that are identical, but one is branded, will you pay me more money for the one with the better brand? You kno
3:17:55 / 3:19:02
from transcript3:17:55 – 3:19:02
For example, when we are our sourcing funnel and how we think about building out our go to market on our founder side of the business. There, we really productize things because a lot of VCs through events, it's one off, but that doesn't compound. An
11:22 / 12:38
from transcript11:22 – 12:38
And the tone and pushing it because people can be pushed. Right? You as a founder can, like, okay. Today, I'm gonna be extra energetic on this thing. And then, you know, that's gonna be my brand, you know, versus more like thoughtful and conservative
55:24 / 56:37
from transcript55:24 – 56:37
They sort of they walked it back. And we've seen other brands backtrack, like like, HBO, Walking Back Max. Right? So are there situations do you know in the situations where it's like, this is a cultural conversation that I'm losing, I can't drive th
5:58 / 7:14
from transcript5:58 – 7:14
...you're rebranding when you just put a logo on that undermines many of the awareness assets you already had going for you.
38:15 / 39:28
from transcript38:15 – 39:28
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