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12 results for “branding”
...branding should constantly be a double sided conversation of you're speaking something, you're seeing how it's being responded to, and you're, adjusting. Now the two most important words that I like to go back to with branding are differentiation and
33:00 / 34:04
from transcript33:00 – 34:04
Mhmm. Green is, I think organic. Like, whole foods being green. Yeah. Yellow, I don't understand who uses yellow. Yellow is a very weird color. McDonald's, they've got on there Hertz Rent A Car is yellow. Hostel likes those brands. Buy. Yeah. I don't
52:30 / 53:30
from transcript52:30 – 53:30
I could just leave that to chance, which is what most people do, or I could try to be conscious of it, and we could try to bring that into our conception of what the product's about and try to be purposeful in the emotion we're trying to, to to elici
57:39 / 58:51
from transcript57:39 – 58:51
now that I have to, like, reuse this across surfaces in a way that was impossible before. You know, because I can create ideally in Figma, not my design system, but now you have make to generate all new types of products. I have the NCP. You also hav
27:45 / 28:50
from transcript27:45 – 28:50
and across the incredible geographies that we're in with the different types of clients, with the different types of industries, we have a huge number of incredible designers who do have their vision, their style, their way of approaching things, and
19:30 / 20:40
from transcript19:30 – 20:40
than that name. Design will change, messaging will change, products will change. Right? But that name is there. So I like to talk about this idea of cumulative advantage. Right? Over time, as people buy more and more of the product, they see it more
15:00 / 16:00
from transcript15:00 – 16:00
That behavior is bidirectional. In other words, the marketplace behaves towards a Vercel, as, you know, that's the name we created for Guillermo. And they behave towards the marketplace, and and and that's an important point because everything you kn
19:30 / 20:30
from transcript19:30 – 20:30
But, again, I, like, I wanna go work in a place that that is an organization thinks in a design type method. So along those lines, a lot of people imagine every founder, every product builder would is just like, yes. I'd love amazing design. I'd love
17:11 / 18:16
from transcript17:11 – 18:16
in at least one design centric task. And then almost two thirds identified with more than two or more roles. So I think people are breaking out of those lanes. People are identified more and more as just product builders, and not necessarily their th
15:00 / 16:02
from transcript15:00 – 16:02
It wasn't just the r and d environment. Indra looked for opportunities across the whole company to encourage talent to thrive. Here's another example, this time from the design department. It occurred to me that we needed to bring a new kind of think
26:13 / 27:17
from transcript26:13 – 27:17
stigma almost, where it's like, you know, when you're generating images on Chargebee or Midjourney, you should have some sort of, like, aesthetics to to draw from. How do you think about that evolution? Because you're going from a world where, like,
28:23 / 29:34
from transcript28:23 – 29:34
by people in the business community, often by in investors and and the Wall Street community. You know, people think, oh, designer, like, they're deciding what color the curtains are gonna be, you know, or something like that. And, you know, and I've
10:24 / 11:34
from transcript10:24 – 11:34
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