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11 results for “branding”
And if they don't tell other people about it, no one's gonna hear about it. But if the answer is yes, then your marketing problem is pretty much solved. There I feel like each of these is, like, its own book that we could talk through. And I wanna co
15:43 / 16:45
from transcript15:43 – 16:45
than that name. Design will change, messaging will change, products will change. Right? But that name is there. So I like to talk about this idea of cumulative advantage. Right? Over time, as people buy more and more of the product, they see it more
15:00 / 16:00
from transcript15:00 – 16:00
We always have to add the word and services when we're talking about StoryBrand, but there really isn't a difference. The key is clarity, clarity, clarity. We think of our services as products. We think of them as things that we sell that have descri
13:31 / 14:40
from transcript13:31 – 14:40
...when you just put a logo on that undermines many of the awareness assets you already had going for you. Feels like they got very, you know, very controversial. They went against the status quo, more maybe than they should. I don't know. What do you w
38:55 / 40:00
from transcript38:55 – 40:00
This is a very human thing, but people want their boss to be happy. Right? They they they wanna be okay with their boss, And so they're thinking about, I don't know if my boss would like this. You know? He's more conservative or she's more conservati
53:07 / 54:20
from transcript53:07 – 54:20
And we think people buy things because the quality of the product I think that's why they don't buy it again if it's a bad quality, but they actually buy things because they read some words that help them understand really quickly how this could solv
8:56 / 10:08
from transcript8:56 – 10:08
...the best branding agency. They wanna spend six months going on this beautiful brand journey. And they do this, and all the while, the product is is not working and the sales isn't working, the marketing isn't working. I think you've gotta start with
57:25 / 59:00
from transcript57:25 – 59:00
which is when they think about it, it's the best form of capital in the world. It's non dilutive. I mean, fund your business with non dilutive capital and we're all happy. And then getting back to the marketing portion of it, the goal of marketing is
43:27 / 44:48
from transcript43:27 – 44:48
And the tone and pushing it because people can be pushed. Right? You as a founder can, like, okay. Today, I'm gonna be extra energetic on this thing. And then, you know, that's gonna be my brand, you know, versus more like thoughtful and conservative
55:24 / 56:37
from transcript55:24 – 56:37
...definition of branding, and I need to reread seven powers to refresh myself on this. But the idea is if I show you two products side by side that are identical, but one is branded, will you pay me more money for the one with the better brand? You kno
3:17:55 / 3:19:02
from transcript3:17:55 – 3:19:02
has to understand that they have to partner with sales. And so it is about meeting them where they are right meet with the salespeople regularly listen to them, find out what they need. Sometimes I've walked into companies and said, Okay, they all th
24:56 / 26:38
from transcript24:56 – 26:38
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