Searching...
11 results for “brand positioning”
Topic6 mentions across episodes
positioning
...brand, I should say, becomes stronger and stronger. So you want that name to to to stick in their mind to be distinctive be because distinctiveness is what creates that cumulative, advantage. The second thing is this notion of what I call, asymmetric
15:00 / 16:00
from transcript15:00 – 16:00
...twice. I love seven powers. And so, like, for me, it's like, you know Yeah. Incredibly exciting. But what is counter positioning, first? Counter positioning is where you take what someone else's, like, core messaging or core positioning in the market
45:43 / 46:50
from transcript45:43 – 46:50
...brand is at the core of that. For Cracker Barrel, it's around that southern hospitality and comfort. Okay? That is a non negotiable. I think with the logo change I mean, y'all can see the second logo. It's not exactly screaming southern hospitality.
6:35 / 7:51
from transcript6:35 – 7:51
does for them, what how it helps them to imagine, which is a fundamental role of of any name. Slight tangent, but I'm gonna go to ARC kind of research. We do mostly quantitative research now, but for years, we did, qualitative work, and we still do.
1:07:25 / 1:08:29
from transcript1:07:25 – 1:08:29
...positioning against Brex is just genius marketing, which is So you said counter positioning twice. I love Seven Powers. And so, like, for me, it's like, you know Yeah. Incredibly exciting. But what is counter positioning, personally? Counter position
44:59 / 46:38
from transcript44:59 – 46:38
...You know, the Tiffany ring versus the unbranded ring. Yep. I think there's another way that branding shows up. K. We said that IKEA doesn't have brand power last episode. That's obviously not true. It might be technically true in that they don't take
3:17:55 / 3:19:02
from transcript3:17:55 – 3:19:02
I will look at I look at a lot of packaging. Because your packaging is your billboard in retail. And so I'll look at, like, the dermatological section, and I look at what are the colors that they're using, what's gonna stand out, what are the claims
30:01 / 31:02
from transcript30:01 – 31:02
...when you just put a logo on that undermines many of the awareness assets you already had going for you. Feels like they got very, you know, very controversial. They went against the status quo, more maybe than they should. I don't know. What do you w
38:55 / 40:00
from transcript38:55 – 40:00
...is the sum of the promises we make and the experiences we deliver. That is what it is. It is the sum of the promises we make and the experiences we deliver.
5:58 / 7:14
from transcript5:58 – 7:14
...twice. I love seven powers. And so, like, for me, it's like, you know Yeah. Incredibly exciting. But what is counter positioning, first? Counter positioning is where you take what someone else's, like, core messaging or core positioning in the market
46:20 / 47:31
from transcript46:20 – 47:31
Have a podcast?
Run your podcast through Clypt
Get ranked clips, hooks, and ready-to-post copy from your own episodes. Free to try.