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11 results for “ai marketing”
Topic6 mentions across episodes
marketing
both structured and unstructured data, and then we overlaid our, LMS with Amazon, Bedrock, so you can use, like, various LMS. And we thought, okay. We probably also need to do a lot of work on our data. So we did deduped all our Salesforce data becau
16:30 / 17:34
from transcript16:30 – 17:34
...a marketing team to be able to do But AI is actually able to do that. So like in your scenario, you would say, okay, like Harry has reacted to like three to five of these different emails. And every time I write an email, which is like the first thin
20:04 / 21:21
from transcript20:04 – 21:21
And this is really in line with our ideal customer profile, so we score all our prospects a, b, c, d. Then we say, okay. Let's now go out to the right people with the right message. And to to do that, a never ending work is work on their persona and
26:15 / 27:18
from transcript26:15 – 27:18
...marketing team to market to you. Right? We can't market to like 300 people who have very, very fine We can get to like the finer details of really who you are. We can't market to 300 people because it would take too many humans to actually build a ma
19:20 / 21:07
from transcript19:20 – 21:07
...in marketing like this? Not to replace newsletters, not to replace email blast necessarily, but to be an added layer because you can get leverage out of AI to have a more customized email to this person once they meet a certain criteria. And, basical
39:45 / 40:46
from transcript39:45 – 40:46
...marketing email with the best person. I don't know where Matthew works. I think it says here, actually. But this was you know, this kinda called some of that up. But okay. I noticed you've been exploring content. It actually pulled up content that th
38:14 / 39:20
from transcript38:14 – 39:20
Most enterprises are not going to be the first one to buy a new software. So instead, what you want to do is define your ICP. Your ICP is your ideal customer profile, and then create your target list. So basically, take a look at the customers who ar
33:44 / 34:46
from transcript33:44 – 34:46
...CS use cases in marketing. Like, all of this starts to converge. But, basically, all of these things are things you can put into different sub agents,
20:14 / 21:26
from transcript20:14 – 21:26
Once you have this ICP and target list, this is on you as the founder to start outbounding. You cannot outsource product market fit, and you need to know that you can sell outside of your investors or your warm referrals network. Warm intros will not
34:28 / 35:31
from transcript34:28 – 35:31
maybe two or three times a month, and then now you're also getting a sequence where you're getting a highly personalized invite from me also to London. So it does help reinforce the fact as well. Yep. Cool. And then, yeah, to your point on, like, how
19:31 / 20:34
from transcript19:31 – 20:34
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