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14 results for “ai content creation”
Topic4 mentions across episodes
content creation
...content creation. How does AI impact search and SEO, do you think, most significantly in the next couple of years? I think AI for content generation is still problematic
26:59 / 28:48
from transcript26:59 – 28:48
...level content creation. How does AI impact search and SEO, do you think, most significantly in the next couple of years? I think AI for content generation is still problematic because it hallucinates too much. So there's too much things that are in t
28:06 / 30:52
from transcript28:06 – 30:52
...viewed, visible, indexed in these knowledge bases that are essentially being indexed by these systems, you still need to focus on the same things. And that includes managing core web vitals, making sure that your website is actually crawlable, has st
38:13 / 39:19
from transcript38:13 – 39:19
...from content in that the value compounds over time, where the value of content can tend to plateau or decay. So you've got this new thing that creators can make, and, you know, they will be wildly creative with this canvas that they've been given. Th
33:00 / 34:01
from transcript33:00 – 34:01
...content creation, media creation is a team sport. Like, there's multiple touch points. There's a review process. There's collaboration baked into it. That should have been one of our natural advantages.
21:42 / 22:47
from transcript21:42 – 22:47
...content is not a publish it and forget about it for four years for these businesses. It's something that every six months or every three months has to be refreshed and updated to make sure it's really performing for you. It's more of a digital billbo
8:58 / 10:12
from transcript8:58 – 10:12
...lot of the content creation captions. We use HeyGen. So captions is a really great tool. They just released Mirage, which allows you to create really great short form video. We started to play around with that tool. HeyGen's latest models, I'm not su
49:55 / 51:27
from transcript49:55 – 51:27
...drives a lot of content creation that is on the web.
3:05 / 4:06
from transcript3:05 – 4:06
...content. I think, with everything that is happening with AI and SEO at the moment, your biggest claim to fame on content strategy will be harness user generated content, whether it's user generated templates, whether it's user generated case studies
58:29 / 59:37
from transcript58:29 – 59:37
...worked, then everyone would do it. Just like in 2007, shopping comparison sites, if I can scrape my content, why would I pay anyone to write it? I'll just scrape it from you and I'll chop it up. So then everyone will do that. And then it will go from
54:22 / 55:46
from transcript54:22 – 55:46
...content go away, if you can no longer sell something, if you can no longer sell ads against something, if you can no longer even get the ego hit. Because if people aren't going to the original source, you don't even know. If you write some incredibly
30:50 / 31:52
from transcript30:50 – 31:52
...how are you thinking about investing in that today at HubSpot, and how does that compare to your budget for human created content? I think we're changing where where we think the value accrues. And so I talked about the search team. They have, like,
49:25 / 50:39
from transcript49:25 – 50:39
...structured content, adding lots of helpful examples and facts and FAQs makes a huge difference. But if you want a prompt inject chat to PDF research, I it's it's definitely achievable. And, again, I think, like, these systems are, like, one hundredth
37:31 / 38:45
from transcript37:31 – 38:45
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