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6 results for “advertising”
We want to try and get and work with all the best companies in the world. Why not do both? And so what we've done is spin up separate teams. So we have an enterprise marketing team, which is just focused on going in on the top. They're like, how do I
40:27 / 41:30
from transcript40:27 – 41:30
I wanna talk about one particular strain of influencer marketing. So influencer marketing is a very broad category actually. It encompasses the paid sponsorships and encompasses some of the affiliate marketing that we talked about where you have more
41:14 / 42:32
from transcript41:14 – 42:32
So for say, affiliates, for different paid marketing, that's super clear. With organic and particularly enterprise marketing, trying to gauge that relationship is much harder overall. And instead, the way I do it is you have to look over a longer tim
34:29 / 35:33
from transcript34:29 – 35:33
And naturally, when you hear that, you must understand that if you have a very focused customer, they're probably gonna be spending their time hanging out in very specific places. Going back to an earlier question you had, you know, what are some com
19:30 / 20:29
from transcript19:30 – 20:29
has to understand that they have to partner with sales. And so it is about meeting them where they are right meet with the salespeople regularly listen to them, find out what they need. Sometimes I've walked into companies and said, Okay, they all th
24:56 / 26:38
from transcript24:56 – 26:38
which are marketing sourced? They're doing executive dinners. They're doing the events. They're doing the webinars, which you love. So they're doing ABM, like personalized outreach, very tailored. Yes. Very tailored. And then on the other end, we hav
39:40 / 40:47
from transcript39:40 – 40:47
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