...brand. You know, is James Pringle someone who will do what he said he's gonna do? Will he call back? Will he deliver on the commitments that he has done, etcetera? You know, I I think personal brand is really everything. But brand can't just be an em

...branding, and Crandam has built a really strong brand in venture over these, you know, couple of decades. So we'd love to get your perspective on what does brand mean to you, what does making a good brand look like, and then the importance of brand a